Untukmu Para Pengunjung

My sister is an animal rights activist, the other night we went to KFC after a big night out. She didn’t eat anything she just kept me company there. Some photos of the night were put up on Facebook and some of her friends saw that she had been to KFC and got really pissed off with her about it.

Did they have a right to be pissed off with her? Were they too hard on her?

Now take the example of the backlash that Dove received over their advertisement Dove Onslaught, about the pressures on young girls from the advertising industry. Also through association they were discredited for making this ad. Their parent brand Unilever also owns Axe/Lynx, which are adding to this problem of the media putting to much pressure on young girls.

My real question is.

Are we too hard on brands?

The Gruen Transfer has got people thinking.



The story is not true, my sister is not an animal rights activist, but boy would the conversation be more lively around the dinner table if she was!

In my latest post over at Marketing Magazine, ‘Dear Connex, We hate you.’ I got a response from fellow blogger, Stan Lee (Brand DNA)

He suggested that my Open Letter to Connex was too much and to stop with the whining about the collective power of online.

One remark that he said got me thinking.

“Do you think we would remember Tiananmen Square if that lone student had decided to start a Facebook group rather than stand in front of a tank?”

When I thought about it more, it made sense to me that a Facebook group would have been the communication tool used to call students to action if the protest took form today.

In terms of Tianemen Square massacre it was not just the actions of the one lone student that was protesting but it was the 100,000 students who marched on May 4th for free media reform. These students found out about the protest through student newspapers, university posters and friends.

Today Facebook has taken the role of dispersing information through masses of students. This is evident through the recent response to the 2AM lockout proposed by the Victorian Government. In response to the new ban, two students set up a Facebook group protesting the new ban. They then created a Facebook event that suggested that at 5pm on Friday May 31st, 7,836 people will attend a protest at the steps of Parliament.

Therefore I am willing to put my reputation on it that this will occur!

Therefore if there are not at least 7,836 people at the riot, the title of my next blog for Marketing Magazine will be ‘GUILTY of whining about the collective power of online’

However, I do believe in the collective power of online and I don’t think I am whining about the subject for the simple fact that A) People don’t know about social media and what better way to educate them give them real life example of the power of the medium (Connex) or B) they underestimate the power of this channel.

I cannot think of the last time 7,000+ Gen Yers stood for anything collectively against the Government. Therefore if this actually occurs it will prove to me that Facebook is the tool that is being used to motivate Gen Yers to action and we still do care!

We did it! We reached 1,000,000% inflation (yep, that's a million percent and climbing!) We're in a country that's making history. Too bad it can't be for something good... I always pray for a complete turnaround in the economy here. But it will take a miracle.

We just got a huge salary rise ($9billion each or $22US/month). That's better than we've had in a long time. In fact, it can buy 2 chickens or 2 high school exam fees for one student. Last night we were visiting with some good friends from Nigeria. They have 4 children here who are all in school, and they are struggling to pay for their fees and exam fees (never mind finding food...) I admire them immensely for their integrity, and the way they are avoiding the corruption that has become normalized in society and in the church here. They are in high positions, and so they are always getting pressure to just "take" money from the Army funds, or to start a business or to accept financial gifts, but they refuse. "It's not The Salvation Army way." It's a bizarre situation here, where hardly anyone is making enough to survive off of. So "alternate means" have become normal and accepted. I heard a youth complaining yesterday that no one talks about spiritual matters at his church anymore; it's all just (informal) business deals. When I was at the training last week they encouraged us to mix and mingle and to try to refrain from only meeting people to sell them the goods we had brought for our business. One lady told me she steals from her boss' account each week in order to get money for transportation. Her boss found out that she was stealing from the company and when she explained what the money was for, he said, "well, I guess that makes sense." Does it? I do wonder... when the economy does stabilize; when people do get paid enough to both eat and send kids to school - will the corruption and the business deals stop? Or has it just become a way of life?

Oh, and about school. School should be free. That's my belief. They say school is free here, but it's absolutely not. We've been paying for several students to be able to take their high school exams, because if they don't, they'll never finish school. We paid $3billion 2 weeks ago for one friend. She came back last weekend saying the school had a small "top up fee" ($4billion) - more than the original. We also heard about a high density area where the sewage is getting really bad and cholera is a big problem. People in the community were told, "if you're worried about it, just try to fix the problem yourself." Public sewage has become a personal responsibility. And don't get me started on the private hospitals and mission hospitals that are full of people who have been injured in political violence (note: public hospitals won't take them). I'm not allowed to talk about that.

The other day I was humming along to the radio and my neighbour said to me, "do you know what this song is about?" no. "It's about the liberation struggle. They're playing all of the old war songs on the radio these days to remind people of liberation." Is this what liberation looks like? Is this what freedom looks like?

Who is answering the needs of Gen Yers for online content?


Vive Cool City

VIVE COOL CITY is an on-line TV site that streams 2-3min original episodes 3 days a week, Monday, Wednesday & Friday. Based out of Australia, we cover stories we wanna see but can't find anywhere else, from music-fashion-party to getting smashed off Listerine, kidnapping in Mexico or incest in Tasmania.

I am really interested in their business model, I don’t understand how they are making money to fund this great content?

RSS feed would have been nice too!

So here are some snaps of what went on this weekend in La Rochelle.

Tip for the organiser of the carnival, please do try to get the "floats" and bands/people walking closer to one and other, waiting 20 mins between some "floats" was too much for the average viewer. It made the entire parade take over two hours to pass us and must have been an age for those waiting at the old Port in the centre of La Rochelle!

All in all a reasonable day out, just could be more local businesses involved and a better website promoting it, maybe they could ask me next year to help?!














Waiting for the parade to catch up!

First off... CONGRATULATIONS to my brother Josh and sister-in-law Jenn - they are pregnant. The cousins will be very close in age. We're so excited for them!

Happy Africa day (for Sunday)! I hope you celebrated in style. The only celebrations we heard about were political rallies, so we decided to abstain. We did enjoy the long weekend though... Friday night we hosted an exciting game of Monopoly with some friends. John and I tend to get a wee bit competitive with this game, so we decided to tag-team. I started playing with our four friends while John cooked pasta. Then we broke for dinner, and John took over my (pitiful) hand while I did dishes and baked (don't get too excited - it was a "just add water" mix!) It was fun. Saturday I spent most of the day writing a sermon, and John ran, but we also had yummy Thai food at the Blue Banana. We were going to walk there for exercise, but a white guy in a meat-packers' truck offered us a lift near the shops. He kept referring to the fact that Saturday was his drinking day, and he had just packed away a few, so we were thankful to arrive safely. Sunday we spent the day at Highfield Temple - a huge Salvation Army corps. There were people everywhere - standing at the back, sitting on the floor, and sharing seats. It was a blessed day, and I enjoyed preaching/leading the service/using my limited Shona. John gave two excellent talks on giving and praying. We went to Highfield with one of John's mother-in-laws, and we discovered that she is a bit picky for food. Between the services we went to the officers' house for lunch where 2 of the home league women had spent the whole morning preparing rice, beef stew, chicken, coleslaw, etc. (a feast). This officer sat down and said, "I don't take rice. Make me sadza." And she wasn't joking. So we all ate and she waited for her sadza. When it arrived she complained that it wasn't cooked well. Our hosts also brought bottles of fanta (a big treat) and she immediately said, "I don't take fanta - find me something else." But that was all they had. The salvation service started and had been going on for 20 minutes, so the C.O. came in and suggested, we may want to go in. My mother said, "can't you see I'm still eating my ice cream?" So we waited a bit longer. I was reminded of the importance of graciousness! Monday we rested. To be honest, we slept in, and then when John went for his run, I got in the bath and stayed there for 45 minutes. I was a prune. After I got out I went to read and ended up having a 2 hour nap. Talk about a day of rest! What am I going to do when I can't "blame" this type of behaviour on the pregnancy any longer? We did walk (exercise!) into town for an interesting movie about Saudi Arabia. I stupidly wore my "I'll fight club" t-shirt (referring to William Booth's famous speech about fighting injustice). Not a good choice for tense Zimbabwe these days... In the evening we visited some friends, and I was humbled and blessed by these two old women who have failing health and yet spend most of their time caring for others who are not well. That's Zimbabwean women for you - very self-sacrificial. I hope I can be like this when I'm an old gogo!

This morning in the bath I was thinking about my totem (monkey-baboon) because we referred to our totems at Highfield and that was a big hit! I realized that because totems are passed through the father, all of my siblings, and my dad and his siblings and my grandpa are also monkeys/baboons. And I started picturing a family reunion and it got me cracking up.

Audience Equity: Is to take an entities audience from one channel of communication and transfer it to another.

On the Marketing Today podcast Ep. 60 I coined the term Audience Equity when referring to the idea that Kyle and Jackie O were a great choice of hosts for Big Brother 08, they have a loyal audience following on their radio show. With the choice to make them hosts of Big Brother, BB08 were able to take their audience from their radio show and move it to a Television Show.

This occured through the two radio stars most likely speaking about the show on their morning radio show, their audience will be made to have to watch the television show or not understand the conversations that would be going on between the hosts.

For more examples of Audience Equity read Graeme Watson post at Training Wheels on the subject.

The business of Web 2.0, great presentation
via Servant of Chaos

Scratching on tape decks video!
Are you a struggling DJ trying to stand out amongst the multitude of other DJ's? I just found your competitive advantage

ANZ withdraws ads from The Footy Show , great post
via Ihateads

Garfield minus Garfield
Let’s laugh and learn with him on a journey deep into the tortured mind of an isolated young everyman as he fights a losing battle against loneliness in a quiet American suburb.

The 1st Gay – Great TVC

Well, I was all offended about John's comment that my pregnancy is resulting in mood swings and then last night I had a complete meltdown. So yeah... it's true.

It was awesome to see our friend Kim this week. She is a continual source of blessing and encouragement to us. Plus, usually when she comes to Harare, we get to go out for yummy Chinese food. I really miss all my friends in Toronto who used to bring us bags of fresh dumplings! I know how to make them, but it's much more fun to make them with my friends.

My training is over. Thankfully I knew how to put a condom on a wooden penis (gotta love those demonstrations) and my bag wasn't chosen for the object lesson on discrimination. They took all of the ladies' purses and put them on a table. Then they announced that they would be emptying the contents of one. The ladies went crazy (a woman's purse is private!) As it turns out, they had planted a "used" condom (thankfully only filled with water) in someone's bag. But when they pulled it out the "chosen" lady just started laughing nervously and saying, "I was sure I disposed of that last night..." AWKWARD!

New photos are up! Namibia, swimming with penguins in Cape Town, Z.S.Y.L. in Trojan and even one of me looking a bit pregnant.

Please pray for South Africa. As I'm sure you know, there is a lot of violence happening against Africans from other countries (including a lot of Zimbabweans). I'm proud of my friend Stacey who has been mobilizing a lot of action to help them and volunteering her own heart and time. We need to keep that country in our prayers.

Have a nice weekend!

5 reasons Cummins Nitro nailed Doves latest campaign.

1. They wrapped the branded content within an entertaining story.
2. Used Australian Humour yet still got away with not devaluing (boganising) the brands exclusive feel.
3. Created a sticky word- Chocumentary
4. Disrupts normal television scheduling with commercial running for one minute
5. Well shot, great art direction and continuity between two stories.

On Thursday 5th June, I will be speaking at a Australian Marketing Institute Seminar on ‘Creating Strategic Online Marketing Campaigns Using Web2.0 and Online Social Networks to Build Your Brand’. My presentation will be on lessons learnt from Sprite Truth Hunters Social Media Campaign. More details here.

According to Philip Kotler, Marketing is ‘Satisfying needs and wants through an exchange process.’ In terms of the Monash Marketing Department this involves educating students so that when they graduate they can perform the tasks needed by the organization they will work for. An important part of the exchange is the communicating the value of the product or service being offered. Something that I think the Monash Marketing Department is ignoring.

However, It appears that some students are taking control of this situation and communicating their value for the Department. I have become a part of an unofficial Monash Marketing Blogging Clique (Rick Clarke, Simon Oboler and Zac Martin). We are all communicating our potential value to future employers by posting our insightful analysis on recent marketing events. These blogs are not just being read by students either, one look at the comments section and you see a number of people in the marketing industry responding to these posts.

So my question is, with this great new channel for communicating the value of their product, what is the Monash Marketing department going to do to make the most of this situation? And to Marketing Student Bloggers how can they help us?

One way that these student bloggers have leveraged from the Marketing Department was by appearing on the latest podcast for Marketing Today where we had a ‘Student Bloggers Roundtable discussion’ with Monash Marketing Lecturer Peter Wagstaff. Have a listen here.

Rochelle is attending an HIV/AIDS training seminar at a local hospital this week, so I said that I’d post another blog today. I usually prefer to publish a blog post once every three to four months, but I’m sure the parental figures will appreciate reading another entry and knowing that I’m alive and well and still know how to spell correctly.

I have nothing profound or particularly moving to share (which is why I never bother to blog), so I thought I’d just answer a few questions that have come from various friends and family members over the past few months.

How is The Salvation Army different in Zimbabwe from Canada?
Well, The Salvation Army has over a hundred thousand members in Zimbabwe, so it’s quite a bit bigger than in Canada. When we walk down the street, we frequently meet people who want to introduce themselves to us and tell us that The Salvation Army is their church.

Salvationists love wearing their uniforms. We have a cream-coloured uniform that we wear in summer (Sept-April) and a grey uniform in winter (May-August). Women always wear Salvation Army hats or head cloths.

In Canada, The Salvation Army is primarily known as a social service agency. In Zimbabwe, the Army is a church first and foremost. We have two hospitals, a few small social centres and schools, but the emphasis of the Army is always on church life.

Zimbabwean Salvationists love dancing and using their timbrels and hoshos (a small gourd that is filled with seeds or beads and shaken to make music). It’s not uncommon for meetings to last many hours (we’ve been to lots of six to seven hour services), so it’s good that the worship is lively and fun.

Salvation Army officers (pastors) receive a lot of respect. At regional or national events, the officers have special seating apart from other Salvationists and will also eat separately from them.

What is the hardest part about working for The Salvation Army in Zimbabwe?
I’ve always been a bit suspicious of organized religion, so it can be difficult to work with such an autocratic organization. Culturally, the structure works well here in Zimbabwe, but as a postmodern Canadian, I have trouble conforming and surrendering my individuality and freedom. I have to keep reminding myself that I am an outsider, and that I need to be respectful of the way things work here. I also struggle with the way senior leaders have so much power and authority over others.

I’ve been a bit critical about the Salvation Army’s involvement with politics, but I probably need to chill a bit about that. It’s easy for me to decide what’s right and wrong, but I will never truly understand how complicated and dangerous the issue of politics is for local Salvationists. I can always jump on a plane and leave for Canada, but Zimbabwean Salvationists need to live and survive through it all. Some Salvation Army officers and soldiers have lost their homes and belongings and even family members due to political violence, so it’s important to use wisdom and discernment when dealing with politics. The activist in me wants to do something, but as a foreigner, the best thing (I’m still figuring this out) is for me to just shut up and concentrate on loving people.

To be honest, the hardest thing is seeing our coworkers struggle to survive in harsh economic conditions. They keep smiling and remaining cheerful, but we know that it is not easy to feed, clothe and educate their children when their salaries are so low. And many of them are looking after their nieces and nephews as well.

We have been treated with so much kindness and love by Zimbabwean Salvationists. There are frustrations, of course, but we have enjoyed the privilege of living and working here and sharing life with so many people.

What’s with the electricity blackouts? How often do you have no electricity? How do you cook?
It varies week to week. Due to the economic challenges in the country, we face frequent power cuts or load shedding to conserve power. Last week we had no power in the mornings or the evenings, but then we had electricity for most of the weekend. Some weeks we have lots of electricity, and then the next few weeks we will be surprised when the power is on. You get used to the situation pretty quickly. We have a small camping stove that we use to cook our meals. Most of our neighbours cook over a fire in their backyards. We have a rechargeable lantern that helps us see in our home, which enables us to save money on candles. We actually don’t mind the electricity cuts too much. We only get anxious when we experience water shortages.

What do you do to relax in the evenings?
Most of our neighbours have TV’s and satellites, so they generally watch South African television. We don’t have a TV, but we do have a laptop that we use to watch DVD movies or TV show series. The laptop is great because even when there is no electricity we can still watch a movie or TV show. We also read a lot, but not as much these days as it is dark early (winter) and we have power cuts most evenings.

We heard that there are food shortages? What do you eat?
The worst of the food shortages were last year, between August-December. These days the situation is pretty good, but the prices are very high. We eat very simply, though, and get a lot of our food items from a local fruit and vegetable market down the street from our house. We eat tomatoes, onions, carrots, peppers, potatoes, squash and, when available, peas and corn. We also have oranges and apples and, when in season, avocadoes and mangoes. Every few months we travel to South Africa and buy lots of rice, pasta, lentils and milk powder to tide us over. I make bagels for Rochelle every couple of weeks. We also have some beef a few times a week. In the morning we usually have some oatmeal. We eat healthily and we seem to be in good health. My dad sends me lots of chocolate, so I probably eat too much of that.

What’s with the running? Do you really enjoy running such long distances? What exactly is an ultramarathon?
I think I’m most relaxed when I’m out running. I don’t run too fast, so I just cruise along at a comfortable pace and then think or meditate or just float along without worrying about too much. Once you’re in decent shape, running is just like walking, so you don’t have to concentrate on what you’re doing. When I’m out running, there are no distractions, so it really is a great opportunity for me to relax and find some peace and quiet. Sometimes I bring along my iPod, but I usually run without music. An ultramarathon is any race that is longer than a standard marathon (42 km). So a 50 km race would be a baby ultramarathon, and then there are 50 mile and 100 mile races, although there are other distances as well. I’m running an 89 km (56 mile) ultramarathon on June 15 in South Africa. Running long distances is easy as long as you stay relaxed and bring water and some type of food with you. Shoes are optional.

Are you really addicted to chocolate?
Yes. It’s not healthy, so I need to do something about it. They say that the first step in beating an addiction is admitting you have a problem. Does anyone know what the second step is?

Does Rochelle look pregnant yet?
I can tell now, but most people would never be able to notice. She’s about 15 weeks at this point, so it’s still early for her to be showing. And since she’s so skinny, she could probably hide her pregnancy for at least another couple of months. Her mood swings, fatigue and constant gagging provide much more obvious signs of her pregnancy.

Do you know the sex of the baby yet?
No, not yet. We might find out next month. Feel free to vote on what gender you think the baby will be (see poll to the right).

There are lots of news reports about Zimbabwe these days. Are you sure you’re safe?
At the moment we are quite safe as long as we are careful about where we travel. There are definitely some areas of the country (and even in the city) where it is not safe for us to visit, so we just stay away. We hope that the situation will calm down after the run-off elections being held on June 27. We trust that no matter the outcome of the presidential election, peace and stability will return to Zimbabwe and the country will move forward. We are safe at home and at work, so please don’t worry about us.

I'm in a training this week with Ignite Africa. It's about finding a new way to talk about HIV/AIDS and it's really interesting. In Zimbabwe, it seems that most people are tired of hearing about HIV and yet there are still lots of misconceptions and so education needs to continue - but perhaps in a different way. Yesterday we spent most of the day talking about sex. The really strongly held beliefs here that I struggle with are: a) "sure a woman is equal - she can even be the president of a country; but not in the home. At home, a woman can never be equal. It's not Christian" (this might be related to the high price of lobola that men pay to "buy" their wives) and b) "men need to go out and have girlfriends outside of marriage, but a woman should remain pure."

An awkward moment yesterday was being put into groups. The officer John shares an office with was in my group. Our topic was: "common mistakes made before, during and after sex" and they wanted specifics. Things like "not knowing the movements" and "not assessing climax time" were some of the more "tame" ones. There were some young girls in our group with honest questions, and they were asking us (as married people) to give the details. It was just awkward. I view my sex life as private/intimate! Oh well. We need to learn to talk about sex if we're going to address HIV!

Last week, 15 year old Russian fashion designer Kira Plastinna opened her first store in the US in SOHO, New York. This little Paris Hilton loving princess is now a multi millionaire with over 40 stores in Russia. Daddy bank rolled her for a million dollars, which kind of reminds me of when my dad bank rolled me $45 for my Burger King uniform. However that does not takeaway from the fact this girl is a success.

However if you look at her designs, they are what every 15 year old girl loves pink, pink and more pink. This got me thinking about the speed of female fashion. What a girl wears when she is 15 is quite different from what she wears when she is 25. So what effect does this have on a brand that’s main driver is the chief designer.

As Kira grows older will her faithful consumers move with her? Can a brand be evolutionary with a demographic? I cannot think of one brand that has stayed with a generation through their life? So what will happen to the Kira Plastinna brand in 10 years? Will it stay in the 15 year old girls fashion market or move to 25 years old fashion market?

I don’t know. All I know is that Burger King still owes me $32.50 for that overtime I worked back in 2001.

If you are lucky enough to be in La Rochelle this weekend, you are in for a big party.

The Cavalcade of La Rochelle is a weekend of floats, bands, street animation and hundreds of thousands of people celebrating the start of summer. It starts on Saturday 24th May and finished on Sunday. Last year, we witnessed the float parade at around midnight in the old port, probably having a beer or two in Fitzpatrick's Irish Bar (my local pub!).

It passes right through the City of La Rochelle and should not be missed, if you are around, leave a comment we could have a beer or two ;-) If you have young children, be sure to go on the Sunday as Saturday is a late one, finishes around 1-2am!

As you can tell from her blogs, my wife is so drama… She loves people and cares deeply for them, so it’s difficult for her to see innocent people suffer. Being silent is hard for her, and since we are not allowed to speak out against injustice, this blog is a way for her to express some of her frustrations. Thankfully there are other organizations and churches in Zimbabwe who believe in social justice and who are willing to speak out on behalf of the oppressed. We, however, will just have to remain quiet and do our best to love and support the people we are in relationship with. We do feel like sell-outs on a regular basis, but we’ll just have to keep working through that. One thing that has really helped me deal with this situation is to keep my copy of Oscar Romero’s writings hidden at the back of my bookshelf. I also try to avoid reading two-thirds of my Bible.

Life was so much simpler when we were young. As adults, we are learning that life is a lot more complicated than we ever thought it would be. As children, we were taught the importance of obeying our leaders, following through on our commitments and promises, maintaining our principles and integrity, and helping those who are suffering. As adults, we now realize how difficult it can be to do all of these at once.

If you see people being beaten, what should you do? As a Canadian, my natural response is to stop the violence and do my best to ensure that it does not happen again. However, as a Zimbabwean resident who works for a high-profile organization, I need to think about how my actions will affect the people that I work with. If I complain about one person being beaten, does that mean that I am condemning 20 more people to be beaten as a consequence of my actions?

Does being non-partisan mean that you offer unconditional support to the ruling government? When does it stop being non-partisanship and instead become complicity? Why is it acceptable for politicians to use church platforms to campaign for their parties, but not acceptable for the church to challenge governments about significant issues?

What is the role of the church in society? To look after its own members and ensure they’re dressed smart, or to see God’s Kingdom established on earth as it is in heaven?

Why do churches care more about their reputation than about doing what is right? Why do I care more about my reputation than about doing what is right?

Anyway, I know that some of you have been concerned about Rochelle’s well-being, particularly now that she is pregnant with our first child. Yes, she struggles with the situation here, but she also loves living in Zimbabwe and sharing life with Zimbabweans. She laughs, sings, smiles and prays on a daily basis, so don’t worry that she carries the emotional baggage of her blog topics with her throughout the day.

Please continue to pray for Zimbabwe.

I was listening to the Gen Y Marketing Podcast the other day and they were talking about the tipping point of Twitter. Suggesting it will be when a famous person starts twittering.

It appears another online site just got their tipping point thanks to a celebrity. The site I Beat You just got there tipping point in the form of Jessica Alba recording a video stare challenge. With over 3 million hits on the video in 5 days. The site has kicked a major goal in getting traffic to the site even if it is 14 year old Jessica Alba loving boys.

It actually had some other interesting content on the site too. With the Best Motivational Poster competition, I love these posters!

It's a shame when you're really tired on a Monday morning. Especially when you've had a 3 day weekend! At our workplace, women officers are given the option of taking Fridays off. I was given this option too. For 2 years my feminist heart cried out "sexist! unfair!" but now my pregnant body is crying out "thank the LORD! another day of rest!" Friday my body won out. It was a tiring weekend, not because we did too much... but just because I spent a lot of time thinking. Trust me, that can be tiring.

I've learned a lot in Zimbabwe, but one big lesson has been how to live in survival mode. People in Zimbabwe are excellent at this. I admire them hugely because no matter what happens, they keep going; they keep surviving. Sunday I got to talk to my brother Joel on the phone. His first question was, "How's it going?" and of course I replied, "we're ok!" Then he said, "Right. As long as you're not under direct threat, you're ok." And I burst out into tears. Because that's what's expected here. No matter what happens, in Zimbabwe you have to be ok. Whether there's food in the shops or the shelves are bare. Whether there's power and electricity or you're in the dark. Whether you're being beaten or tortured or having to sleep outside at night to try to somehow protect your home from being burned down or not. Whether you spent the weekend at funerals and visiting people in the hospital or not. You have to be ok. You have to keep getting up, finding a way to feed your kids breakfast, and making your way to work. That's how you survive.

I've always wondered about the unacknowledged stress of Zimbabweans; what will happen to people's mental health if they finally have a break from this crisis that's been lasting for years. This weekend I started to wonder about myself. The sad truth is that although God - through Zimbabwe - has made me a stronger, deeper person, I still get stressed. I'm still more scared than courageous; more spoiled than noble. For me, living in Zimbabwe is physically, emotionally, ethically and often spiritually exhausting. Physically, I feel like I've aged 20 years in 2. Emotionally, it's sort of hard to assess. I don't feel stressed all the time, but I recognize the nightmares, the effects of severe restrictions on freedom (i.e. freedom to walk places or freedom to say what I'm thinking), the way I felt when I was home in Canada and when I knew there were only a few days before we had to return, etc.. Ethically, due to a lot of reasons I'm afraid to put on a blog (but can I just say that social justice is a lot easier from the comfort of a laptop with a cup of Tim Horton's in your living room than from the field?!?) Spiritually because it's hard not to question God about why He's not intervening in a more obvious way for people who are crying out to Him daily.

Now I'm pregnant, and of course that adds a new element - for parents worrying back home; for a husband who is excited but anxious; for a mother who tends to worry about the whole world and who maybe needs to think of a more limited definition of "family" for a time... (thanks to my wise brother for that too). Whew - I need a nap. I just don't know if 9:30am is too early to get under my desk for some shut-eye...

via Flickr artist Notsogoodphotography

Things younger than John McCain. A funny blog on the world is a pretty complicated place right now and I’m thinking that it’s not such a great time to elect our oldest President ever. So sue me.

How web 3.0 will work
via Howstuffworks

Gen Y Guide to Web2.0 at Work
via Brand DNA

Humantarian Lion

Friends of ours own some amazing gites in La Rochelle and have finally set up a blog and website to promote them a bit. They have some free slots available this summer so take a look by clicking here!

La Rochelle has hundreds and possibly thousands of holiday homes available to rent and this year with 11 direct flights from the UK and Ireland, La Rochelle is set to be busier then ever. If you wanted to have a relaxing week or two surrounded by sunflower fields, our pals gites are perfect (this year in any case, the crops can be rotated!).

What is a gite? It is basically a self-contained house or apartment (generally house with large grounds) with every utensil required to spend a few weeks living like a local or relaxing in peace. In the USA I guess these are called Villas or Condo's to rent?

Why am I promoting their website and blog? They are friends, I want their website and business to succeed and more importantly, would love to meet more fuelmyblog people in La Rochelle this summer. Am also thinking of hosting a blog meet up on the beach, with free wine and wifi organised and we could even live blog it! Take a look and if interested, drop them a line. If you fancy meeting up in La Rochelle, drop me one ;-)

I am absolutely afraid of mice and rats. Terrified. They're cute in the animated movies; not in real life. My fear has amused certain people over the years, but I assure you that it is a real fear. It's somewhat illogical because I am much bigger, but... ewww! (Did I tell you about the time when we were kids and I saw a mouse in our kitchen? I jumped on a chair, as did my brave young brother Joel. We both screamed like girls to the joy of my dad who had to come and see what the trauma was!) Anyway, about 10 minutes ago a mouse ran by my office door. I screamed (in moderation) and it got running. I called John and he asked me what I honestly expected him to do about it. Then, thankfully, the Candidate arrived. Candidates are people who are waiting to go to the training college to be trained as Salvation Army officers/pastors. We have 3 at THQ who are learning about ministry mostly through cleaning offices and serving tea (!?) So Tapihwa came, and I reported the unwanted visitor. He found my fear funny, but went straight to the area I'd seen the mouse run to. He moved a table, and it ran out, so the candidate ran after it down the hallway. There was crashing and banging and then he came back with the dead mouse. He left it lying outside of my door for a few minutes as he finished preparing the tea, and then brought it outside. He is my new hero (sorry John!) Thank the Lord for candidates!

P.S. I just told someone that Tapihwa is my hero. She told me to be careful because that could be interpreted as a political statement. Only those who won the liberation war are allowed to be heroes...

AktifMag Editor Kane Ludic serial Binge Tanner

I love this new term, ‘Binge Tanning’. The idea came from the Cancer Research UK (news story here), from the looks of it they have just rehashed old research and attached a new name that is quite memorable.

The Cancer Research UK have been smart to take the negative connotations that already exist around the word binge (dieting, drinking, drug) and linked it with tanning which has neutral to positive overtones. What a great Idea!

Creating Sticky Ideas is the key to success these days.

Here is a great Acronym/Check List for making Ideas Stick (SUCCES)! Via the book Made to Stick
• Simple — find the core of any idea
• Unexpected — grab people's attention by surprising them
• Concrete — make sure an idea can be grasped and remembered later
• Credibility — give an idea believability
• Emotion — help people see the importance of an idea
• Stories — empower people to use an idea through narrative

I have just written a post over at Marketing Magazine Blog. It is about the fact that Advertising Agencies cannot be trusted with Social Media Campaigns. Putting such a strong case forward I have also backed my argument by laying the challenge of proving that I can teach any company how to have a social media presence.

I think this will be a great opportunity to teach Marketers, how to properly use Social Media. I would really like to get my regular readers to help build on ideas of how companies should best act in this space. So if you know any tips or case studies please let me know.

We just had our second appointment with the gynocologist. We had another ultrasound, and our baby is now 8cms. S/he was moving around, turned to look at us and even gave us a thumbs up. What a miracle and a joy! It was awesome. Of course this is Zim, so we didn't get a fancy printout, but we have the images in our minds. The doctor is very impressed with my fitness, which is another miracle, since my exercise has been reduced to lunchtime and weekend walks! God is good. There are still pregnancy challenges - like stomaching certain foods/insulting John's cooking, tiredness, worry that something will go wrong... but seeing our little baby on the screen like that... it makes it all worth it! There's a living, growing, beautiful life inside of me - and not just any life - our child!! OK, so I'm excited! November 13 - here we come. We are daily committing this little life (including health and safety) into the hands of God. Thanks for those who are also already praying for her/him.

P.S. You know when you have a pimple on your face (yes, I'm still treated with these at the age of 30) and it looks huge to you, but you just hope that it can be ignored? No luck here. Zimbabweans are so brutally honest. One lady simply said, "you have a pimple on your face" and another said, "you are looking very ugly these days - your whole face is covered in pimples! I hope it's a phase..." Oh well, nothing can beat my spirits today!

It was a fairly relaxing weekend. Well, John ran 65kms on Saturday, but he finds that kind of thing relaxing. I opted for watching our wedding video. I still love it, think it was the best wedding I've ever been to, and cry and laugh in all the same parts (yes, I'm a geek). Best day of my life... John also made bagels, which I have been craving (do I have the best husband or what?) We saw two interesting movies ("Lions for Lambs" and "Into the Wild") and I finished two books ("Who are these Salvationists?" - Shaw Clifton and "Blood River" - Tim Butcher). Blood River is about a journalist's voyage in the Congo - trying to copy the route of the explorer Stanley. It's a fascinating commentary on the Congo today, and interesting to me since we have just been to one small part of that country recently. One theme that comes up over and over is the absence of law and order in the Congo. We certainly sensed this corruption and this fear of those in authority! Even at the airport, when we arrived, we never went inside. Our friend had hired a "protocol" to handle our papers and bags. As foreigners, we would never have been able to tell who was asking for legitimate fees and who was asking for bribes. Even leaving, we just sat in the waiting area while the protocol did everything. Everything just seemed "random" - some people are in uniform and others aren't, the security test for our bags was someone shaking them. How would you know who to trust? I would have never identified lack of law & order as a number one problem in a country, but now I understand how it can destroy a nation. Back in Zim, they've announced that there will be a run-off for the elections, but no one knows when. In the mean time people are being beaten - some for voting the "wrong" way last time, and others because they were in the wrong place at the wrong time. People have taken the "law" into their own hands in the rural areas, and it's scary. We're safe - don't worry. It's just worrying.

In 1608, Samuel de Champlain, father of the "Nouvelle France", left La Rochelle, crossed the Atlantic Ocean and founded the city of Quebec (Québec) in Canada. This week saw the 400 year anniversary party in La Rochelle. On Thursday, the City of La Rochelle became very busy!
Take a look at the photo's and video's below, you may even find some young ladies strolling around (almost) naked covered in paint!!


The first video is the La Rochelle fishing students making nets.




Below is the Belem which was nearly as tall as the famous towers in the Old Port of La Rochelle.



Did I mention the ladies almost naked?

In La Rochelle's St Jean D'Arc Carpark, was a gourmet festival..Squid (Seches) and various other dishes were available for almost nothing..

Let the jousting begin!







Who are "these" girls?


And Finally, the Belem entered the Old Port in La Rochelle..


So we ate, drank and really had a great day watching the events unfold. Bravo La Rochelle, Congrat's Quebec.

AMP had cracked a great insight into Generation Y culture. The walk of shame is a globally talked about meme which is usually hated by all who have to do it. Wikipedia deifine it as

‘A phenomenon in which a person must walk past strangers or peers for an embarrassing reason before reaching a place of privacy. Most commonly, it occurs the morning after a night out at a bar, dance club, or party.’

This shared experience that all Gen Yers have gone through has been beautifully picked up and is now owned by AMP.

It is a great video however as like the Nando’s example it seems like the Ad Agency have cracked a great insight and have just try to retrofit it to a brand. AMP websites, product design and their sponsorship of NASCAR all suggest a different type of brand positioning than their other ads lead on.

However with the amount of online publicity this clip has received (50k+ youtube hits in 6 days), there must be a point where brand continuity takes a back seat and awareness of a product takes over?


No, this must be another AMP?


I think this brand has more in common with the Australian AMP than the brand in the video above!

Brand Tags, it seems every blogger and his dog is all over this great invention by none other than my Nakedite brother from another continent Noah Brier.

New student Blogger Simon Oboler started with a cracking post on 'Forgetting Sarah Marshall' advertising missing the mark.

Old Ad for Goodyear making woman drive better Via adweek

A must see slide preso on Building your Personal brand via blogging
Via Get Shouty

Viral Video Unzipped! The truth behind the 'Guy backflip into jeans' video
via Gawker

Me at the 2007 Western Antique Bottle Show, Williamstown

One of my hobbies outside of writing this blog is collecting Antique Bottles. I collect suburban Milk Bottles and Eucalyptus bottles. I am currently the President of the Western Antique Bottle Club one of the last four clubs in Melbourne. Blogging and my bottle collection had been fairly removed till the other month when I was looking in the mail and I found some advertising for a online social network site for collectors called, Mybower.

A pretty simple site however I was impressed with the way they engaged the club. They had already set up a page for the club and gave a username and password for the club to use. Therefore removing the barrier of the trouble associated with setting up a page.

The other day, Zac was talking to me about how annoying it was to have to constantly keep setting up accounts for different sites, I guess this is one solution to that problem. I wonder what other creative solutions will be thought of for this problem?

I really love when the results come out for Cannes Lions, it always give me such great material to blog about. Naked Australia have won a few lions so far but I would love to be a part of a Golden team.

I had another interesting (less intense) dream last night. I was with a friend (that I don't know in real life) and we went to go buy a sandwich to share. The older lady selling it to us in a cafeteria was very confused. She initially charged $2million and then said $55,000. She was so muddled. So I said to her, "I think the price is $5.5billion." My friend seemed surprised by the price, but I insisted I was right, and we shared the tomato/cheese/lettuce sandwich. Then I woke up from my dream and realized that that would have been about $50US even at blackmarket price. So I tried to go back to the dream to get our money back, but it didn't work. When I was younger, I used to be able to go back to any dream that I thought was particularly interesting. Oh well, you win some, you lose some. I actually slept almost the whole day yesterday. I was home sick - but mostly just exhausted. Everyone says pregnancy is a lot of work, so you need a lot of rest, but I must confess that I just feel lazy. Wednesday I even had to take a little (short) nap under my desk. To think that I ran a half-marathon 6 weeks ago. Now just getting out of bed is a half-marathon! I did wake up in time to have some Kraft Dinner ('cause I heard that more is on the way! - and today got 6 boxes fedexed from an old friend - how sweet is that?!?) and to watch "Rent." Usually I also have a nice, long hot bath on sick days, but the water running from the tap was extremely dirty, so I went in and out - afraid that it would make me more sick.

For Sunday... HAPPY MOTHERS' DAY! None of us would be here without our moms, so let's give them proper honour and love. To my own mom - you have always given me support to dream huge dreams and you have always been there to dry my tears and hug me when my dreams have crashed or taken a twisted route. Thanks - you know I love you. xo

This was an old favourite website of mine passive-aggressive notes


Thanks to ettf for reminding me of the greatness

I share an office with 2 other people. One of them is married to a tsoko (monkey), which is also my totem, so she is considered to be my mother and John is her son-in-law (mukuasha). Every time he comes to my office and she is here, he must crouch down, clap his hands and greet her properly. The few times he has forgotten to do so, she has pointed and told him to get down (she's a tad traditional!) Monday afternoon at 4:30pm we were packing up to go home. John rushed in to give me his stuff so that he could run home from work. As soon as he came in she started shaking her head and saying "zvakaoma" (it is difficult). I asked what was wrong and she explained that he hadn't knocked. She said that when a mother-in-law is in a room, and the son-in-law comes in without knocking, there must be payment - a chicken, to be precise (live or dead was not clarified). So now we owe her a chicken, but we haven't seen chickens in the shops for months. She said the best thing to do might be for her to keep a list of all of his infractions (there are already several) and then present it at the end of the year. At that point we'll probably have to give her all we own! Sometimes it's not easy to have in-laws!

Since we moved to Zimbabwe, people have told me not to get stressed. Especially now that I am "with child" people are advising me not to worry/not to get stressed. Trust me - I try. But sometimes it's hard in this country - especially if you have a heart. I can't describe to you how painful it is to see people continually suffering; to see a country continue to get more and more difficult each month. This morning we heard about another officer family who had to flee their home due to political violence and slept the night in the bush. Teachers are no longer going to school in rural areas because it's too dangerous. Of course, many people are still starving. And the economy... well they just introduced 2 new bearer's cheques this morning - $100million and $250million. It's helpful (because I mean, we spent a good 15 minutes at the checkout yesterday as the people in front of us had a bill of $33billion - that's a lot of notes to count out!) but it's just a bad sign! Zimbabwe is very Christian, and everyone says, "we are waiting for God to intervene - it's the only way." So when will He? When is enough enough? You can only shed so many tears; cry out so many prayers. How long, LORD?

I had a powerful dream on Sunday night. I was in a rural area and there was a young girl of about 8 with a worn, simple dress. She had been caring for her mother, and her father had already passed away from AIDS. People asked me to be the one to tell her that her mother and 14 year old brother died. She didn't speak any English, and there was no one to translate. So I had to bring this little girl into the church - where her mother and brother had been laid out. She had no relatives left. I hugged her, but it was awkward, because I'd never met her, and didn't speak her language. She just sat on the floor and stared at her late family - occasionally singing; alone in the world. And I crouched in a dark corner, and felt absolutely helpless. I tried to read my Bible, but I couldn't see any of the words. Then all of a sudden, my best friend was there. She was sitting in her own corner, with her own Bible, and she invited me to come sit in the light with her. It was so good to see Sherri and to sit in the light. So we sat and we prayed and we tried to have hope for this little girl. Then my dad appeared, and it was also good to see him. I gave this big speech, saying something like, "Sometimes I miss being a little girl. I miss the days when you - my father - would protect me from all the evil and the injustice in this world. When I would ask you hard questions and you would answer, 'you'll understand when you're older' or 'just trust God.' At the time I thought maybe you were brushing me off, but now I see that you were trying to protect me for awhile - protect me from seeing all of the hate, hurt, selfishness, greed and pain in the world. When I was a kid, I thought you were my superhero - in your own type of uniform - out trying to help people find God and to help one another. Now I'm an adult, but sometimes I feel like I need a superhero. I see too much evil; too much injustice; too much pain. It's realistic. I need to feel it; to see it; to have it rip open my heart. But sometimes I just want to return to that time when I was shielded from it or when I had a superhero that I knew would save people from it." I woke up crying. It was a very vivid dream.

We're back from our long weekend in Lubumbashi, Congo. It was great to see my friend Rachel and catch up on life. She is doing important work making sure mining companies are working with communities for human rights and health and safety. Katanga Province is resource rich with tonnes of copper and cobalt mines, but the province has also seen a lot of exploitation and pillaging. Lubumbashi is very dusty and the roads are terrible, but Rachel's house and friends were beautiful. We relaxed so well and I took naps every day. We read, watched movies, talked, went to a pool, ate... We braved crazy downtown on Saturday afternoon so we could get our Congolese "souvenirs" (imported pasta and cheese!) My respect for Rachel really increased as we braved traffic and crowds.

Friday, Rach had to work, and we played tourist. We went to the museum and the zoo. I loved seeing all the species of monkeys and chimps at the zoo. The Bengal tigers and lions were also cool. The governor of Katanga is rich, and investing a lot of personal money in re-creating the city - including tigers from Asia! Unfortunately, on the way to the museum, I had a little encounter with the security personnel for the police general. Supposedly, I walked on their grass illegally. A few of them were in military fatigues and drunk, so I was quite nervous when they were saying I had to stay in their hut for questioning, but that John had to leave. The military in Congo is famous for rape, so I was quite scared, especially when they were pulling me inside the gate and pushing John out. Eventually I said that I couldn't leave John because he didn't understand French, and we ran away. Yikes. John was totally confused because of language, but thankfully did not allow us to be separated.

So, we had a good weekend and now we're back. We got 2 prayer requests at devotions today - for a couple who just had a still birth - for the 5th time, and then also for a pair of retired officers who had to flee their home in the south because people are being tortured for voting the wrong way in the presidential elections. The date for the run-off is yet to be announced. I wonder how many people will be harassed, tortured and intimidated before then...

On Webstrategist, A Chronology of Brands that Got Punk’d by Social Media

On Logic + Emotion, Micro interaction + Direct Engagement

On Whats Next Blog, I don’t want my bank to be funny.
How come I didn’t write this post?

On Studentpreneur, Free Printing for Uni students. I want to bring this to Monash

On Facebook, Melbourne Gen Yers bonding over 2AM lockout via Facebook Group

I will be adding to this list as I go.

1. Work for Nike
I want to be a part of making awesome pieces of art. Like this


And this


And this

Does anyone else feel confused with the constant stream of advertising rubbish that comes out from Nando’s? They are clearly a marketing headcase who believe they can change their brand image through readjusting their promotion.

The rest of the marketing elements screams Family-Gen Xers offering, their pricing (highly priced), product (grilled chicken meals), distribution points (store designs that have clearly not been updated since 1992), and employees (the kids who couldn’t get a job at McDonalds).

Yet their advertising message would lead you to believe that they are a young, cheeky, humorous Generation Yers brand.

I ask, What happened to Brand Continuity?????


Here is their latest miss, with the a parody of the Big Brother House
Big Chicken 08


Nando's Fix Gum - WTF?