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According to Philip Kotler, Marketing is ‘Satisfying needs and wants through an exchange process.’ In terms of the Monash Marketing Department this involves educating students so that when they graduate they can perform the tasks needed by the organization they will work for. An important part of the exchange is the communicating the value of the product or service being offered. Something that I think the Monash Marketing Department is ignoring.

However, It appears that some students are taking control of this situation and communicating their value for the Department. I have become a part of an unofficial Monash Marketing Blogging Clique (Rick Clarke, Simon Oboler and Zac Martin). We are all communicating our potential value to future employers by posting our insightful analysis on recent marketing events. These blogs are not just being read by students either, one look at the comments section and you see a number of people in the marketing industry responding to these posts.

So my question is, with this great new channel for communicating the value of their product, what is the Monash Marketing department going to do to make the most of this situation? And to Marketing Student Bloggers how can they help us?

One way that these student bloggers have leveraged from the Marketing Department was by appearing on the latest podcast for Marketing Today where we had a ‘Student Bloggers Roundtable discussion’ with Monash Marketing Lecturer Peter Wagstaff. Have a listen here.