Untukmu Para Pengunjung

Although the Australian Social Media Marketing industry (is it even bigger enough to call it that?) maybe trailing the USA and Europe. It is definitely promising looking at the up and comers practitioners in our market.

I think it is very exciting this new trend of students (Zac Martin, Simon Oboler, Rick Clarke, Michael Lanyon) and industry young bloods (Tait Ischia, Jye Smith, Josh Strawczynski, Zoe Scaman, David Gillespie, Matt Granfield, Paul Young) starting to blog their worth/knowledge. We are setting ourselves up for a very interesting next 5 years. Take a long hard look at these names because they will very likely make up the protagonists in the next chapter of Marketing in Australia.

My new BFF Joseph Jaffe (sorry Zac) is coming to town. The king of the Social Media will be sitting down and helping us hatch a plan to start the Australian Social Media Marketing Revolution.

There will be some local heavyweights there too, Gavin Heaton (arguably the leading thinker in Social Media Marketing), Scott Drummond (Online Editor of Marketing Magazine) and I am sure Top 10 Aussie Marketing Bloggers Laurel Papworth and Katie Chatfield will be attending too.

So in the famous words of Australian Hip Hop Juggernauts Hilltop Hoods,

‘ We have a whole lotta superstars on this stage here tonight.‘

The stage is set, Blue Hotel Bar Woollmooloo,Sydney, the time is set Tuesday August 19th (9:30pm), come along and help shape the revolution.


Hilltop Hoods - The Blue Blooded

Really exciting change is happening in my life at the moment, I have decided to move on from Naked Communcations and Monash University to embark on a really exciting project. I will reveal more when I can.

However I just thought it would be a great opportunity for me to thank the people who have helped me to get to where I am today. I will be indebt to you for providing me such great value/lessons/opportunities in my life.

I really hope that I can show you, that the time that you gave me was not wasted and that you can see that you made a valuable impact on someones life.

Thank you to the following people

Naked Communications
Mat Baxter – Was able to recognize my talent
Adam Ferrier – The reason I started at Naked
Mat Topfer – A great boss and role model

Monash University
Peter Wagstaff – Gave me confidence in my knowledge, helped me make the right decision
Cori Hodge – I will always be his protégé
Irene Powell – Helped me produce a great thesis
Emily Greco – Student Rep Camps helped me with great personal development
Marcus Phipps – PHD Workout mate (Mind and Body)
Zac Martin – Helped take me to the next level
Hunter Simmons – Pushed me to be better than the average
Natalie Khoo – Gave me my first big break as Editor

Outside
Jeremy Smart – Number 1 Work Mentor
Scott Drummond – Gave me a great opportunity with Marketing Magazine
Katie Cincotta – Best god damn journalist friend ever
Laurel and Gavin – Although they don’t know it yet, they provided great Australian blogging role models
Faris Yakob – First blog I real religiously
Sheryl Allen – You showed me to follow my passion
Susie Cole – Made me make my own opportunities
Mr. Wallace – Made me love maths

According to Philip Kotler, Marketing is ‘Satisfying needs and wants through an exchange process.’ In terms of the Monash Marketing Department this involves educating students so that when they graduate they can perform the tasks needed by the organization they will work for. An important part of the exchange is the communicating the value of the product or service being offered. Something that I think the Monash Marketing Department is ignoring.

However, It appears that some students are taking control of this situation and communicating their value for the Department. I have become a part of an unofficial Monash Marketing Blogging Clique (Rick Clarke, Simon Oboler and Zac Martin). We are all communicating our potential value to future employers by posting our insightful analysis on recent marketing events. These blogs are not just being read by students either, one look at the comments section and you see a number of people in the marketing industry responding to these posts.

So my question is, with this great new channel for communicating the value of their product, what is the Monash Marketing department going to do to make the most of this situation? And to Marketing Student Bloggers how can they help us?

One way that these student bloggers have leveraged from the Marketing Department was by appearing on the latest podcast for Marketing Today where we had a ‘Student Bloggers Roundtable discussion’ with Monash Marketing Lecturer Peter Wagstaff. Have a listen here.