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Here is a great case study of Victoria's Secret Pink Social Marketing/Facebook Campaign

The video was created by students Mark and Natalie as part of the Electronic Marketing course which lecturer/legend Peter Wagstaff is teaching at Monash University.

Fellow student/blogger Rick Clarke and James Moran are also doing the subject so I asked them for a few words on the course.

'Instead of writing an essay, one of our tasks was to create a short instructional video, and share it with the class (and the world!) via YouTube. We made our video on the evolution of the web from Web 1.0 through to Web 2.0, and speculated what Web 3.0 might be like.'


In related news, Lode a graduate recruiting company have a great little Facebook promotion going on at the moment. They are giving graduates the chance to score one of three summer internships at Lonely Planet, Thiess or PWC. All you have to do is explain in 100 words or less, why you think you are the best candidate for the job.

I now am proudly sporting my Student of Peter Wagstaff badge. Without Peter, I would not have got to where I am today, therefore I see it as really important to show my support for a man who is raising the bar of higher level education in Australia.

A lot of the success stories of Monash Caulfield Marketing graduates in the Industry, will ultimately lead back to, Peter. He has an unwavering passion for Marketing that has been instilled into a number of students of his units.

When the current revenue model for Universities is actually not students but researching grants (that might help to explain a number of socially challenged lecturers at Universities). You have to take your hat off to Peter who has prioritsed teaching students over research (I would imagine he would be in the minority of academics at Universities).

Congratulations and thank you to Monash Marketing Department for giving us access to such a great teacher and mentor within your ranks.

Don’t just believe what I have to say about him hear the other students of Peter Wagstaff

Rick Clarke, Zac Martin, Simon Oboler, Josh Strawczynski

If you are not already subscribed to Peter Wagstaff's, Marketing Today Podcast do it! Also check out his blog Renewed on the changing role of new media.

I have decided to try my hand at video blogging. I am planning to keep the episodes bite size at under 2 minutes and they will act to complement my written post that I currently write. Positive and negative feedback would be greatly appreciated.

Introduction to Adspace Pioneers Vlog


Batman vs. Captain Planet (Social Objects as Relationship Builders)

-Check out Episode 70 on Marketing Today Podcast where I talk in detail about Public Assembly with Peter Wagstaff and Cori Hodge.
-Here is Linda and Ceri's site Public Assembly

Really exciting change is happening in my life at the moment, I have decided to move on from Naked Communcations and Monash University to embark on a really exciting project. I will reveal more when I can.

However I just thought it would be a great opportunity for me to thank the people who have helped me to get to where I am today. I will be indebt to you for providing me such great value/lessons/opportunities in my life.

I really hope that I can show you, that the time that you gave me was not wasted and that you can see that you made a valuable impact on someones life.

Thank you to the following people

Naked Communications
Mat Baxter – Was able to recognize my talent
Adam Ferrier – The reason I started at Naked
Mat Topfer – A great boss and role model

Monash University
Peter Wagstaff – Gave me confidence in my knowledge, helped me make the right decision
Cori Hodge – I will always be his protégé
Irene Powell – Helped me produce a great thesis
Emily Greco – Student Rep Camps helped me with great personal development
Marcus Phipps – PHD Workout mate (Mind and Body)
Zac Martin – Helped take me to the next level
Hunter Simmons – Pushed me to be better than the average
Natalie Khoo – Gave me my first big break as Editor

Outside
Jeremy Smart – Number 1 Work Mentor
Scott Drummond – Gave me a great opportunity with Marketing Magazine
Katie Cincotta – Best god damn journalist friend ever
Laurel and Gavin – Although they don’t know it yet, they provided great Australian blogging role models
Faris Yakob – First blog I real religiously
Sheryl Allen – You showed me to follow my passion
Susie Cole – Made me make my own opportunities
Mr. Wallace – Made me love maths

Here is the video version of my framework for Social Media Marketing. A big thanks to Peter Wagstaff of the Marketing Today Podcast who spent many hours slaving away editing this beast of work for me, it looks great!!!



If you have any positive or negative feedback on the model please let me know as it is still in BETA.

According to Philip Kotler, Marketing is ‘Satisfying needs and wants through an exchange process.’ In terms of the Monash Marketing Department this involves educating students so that when they graduate they can perform the tasks needed by the organization they will work for. An important part of the exchange is the communicating the value of the product or service being offered. Something that I think the Monash Marketing Department is ignoring.

However, It appears that some students are taking control of this situation and communicating their value for the Department. I have become a part of an unofficial Monash Marketing Blogging Clique (Rick Clarke, Simon Oboler and Zac Martin). We are all communicating our potential value to future employers by posting our insightful analysis on recent marketing events. These blogs are not just being read by students either, one look at the comments section and you see a number of people in the marketing industry responding to these posts.

So my question is, with this great new channel for communicating the value of their product, what is the Monash Marketing department going to do to make the most of this situation? And to Marketing Student Bloggers how can they help us?

One way that these student bloggers have leveraged from the Marketing Department was by appearing on the latest podcast for Marketing Today where we had a ‘Student Bloggers Roundtable discussion’ with Monash Marketing Lecturer Peter Wagstaff. Have a listen here.

I have been unable to write for the last few weeks because of the slow internet at hostels I have been staying at. However I did record a podcast with Peter Wagstaff on Marketing Today about some of the interesting advertising I have seen in South Africa and Argentina.

So click on the link and listen to the endless interruptions from doing an interview on a public phone on the streets of Buenos Aires.


Click here to listen to podcast

Here is a video of the Nike Barrio Bonito.