Wednesday, October 22, 2008
-the peak in June was when I launched the first Top 50 Marketing Blogs
-the peak in August was when the Top 12 Historical Moments in Social Media Marketing got picked up and published in the WOMMA.org
So the past year has seen a massive change in my blog. I have definitely narrowed the focus of the blog onto the topic of Social Media Marketing and I think the blog is better off for it. Anyway to some of the stats;
-177 posts
-596 comments which is massive improvement on a measly 30 in my first year!
-22,210 visits
And I would just like to thank the Zac (Happy Birthday for the other day), Josh, Matt, Gavin, Rick, Aktifmag (keep stirring the pot), Ben, Stan Lee (thanks Dad), Wags, Jye and everyone else who has kept coming back and reading or commenting on this blog throughout the year!
Tuesday, September 16, 2008
Regular Readers: This is the presentation I did for the Marketing 2.0 conference, If you have any questions feel free to shoot them at me. Thanks to everyone that helped.
All the readers from the Marketing 2.0 Conference: Welcome to my blog just click on the links below to see the examples. If you have any questions from the presentation feel free to write them in the comments section.
So the following are all the links to the material from my presentation.
Dell Hell (slide 6)
Dell Idea Storm (slide 7)
NAB Spamming story and video(slide 10)
Tiger Woods walking on water video (slide 11)
The Body Shop Blog (Slide 13)
Maybe Clemengers comments (slide 14)
Barack Obama sends text message (slide 15)
Other good resources to convince the boss of SMM
A list of Social Media/Community Managers
A list of 226 Companies who are doing Social Media Marketing
Wiki List of the Fortune 500 companies blogging (currently 62 companies)
228 Companies using Twitter (thanks for the link Katie)
Wednesday, August 20, 2008
I have decided to try my hand at video blogging. I am planning to keep the episodes bite size at under 2 minutes and they will act to complement my written post that I currently write. Positive and negative feedback would be greatly appreciated.
Introduction to Adspace Pioneers Vlog
Batman vs. Captain Planet (Social Objects as Relationship Builders)
-Check out Episode 70 on Marketing Today Podcast where I talk in detail about Public Assembly with Peter Wagstaff and Cori Hodge.
-Here is Linda and Ceri's site Public Assembly
Sunday, June 15, 2008
This year I have noticed I have picked up doing this thing that I like to refer to as the half court shot technique. It is when you do something that you think is a bit of a risk and there is only a slim chance of pulling it off. However what I have noticed is that you overestimate how hard a lot of things are. You really have to give everything a go because you really never know the chances of pulling something off.
So far this year I have taken a number of half court shots.
Scores
1. Asked to write for Marketing Magazine
2. Put my name forward for speaking at the AMI conference
3. Writing the 'Don't Trust Social Media with your Advertising Agency' MarketingMag post
4. Speak on the Gen Y podcast
Misses
3. Got in contact with the person from Gruen Transfer to see if I can go on the panel
4. Submitted an article to Problogger for a guest spot
5. Asked if they wanted me to speak at the B&T Digital Bootcamp
Funnily enough all the misses have not been flat out NO, they have usually been that they will potentially get in contact with me in the future. You never know, now that I am on their radar, I may just be lucky enough to get a rebound shot!
Wednesday, June 11, 2008
10 things I want to do in Marketing before I die. 3. Speak at a TED conference
0 comments Posted by eightq at 10:40 PM
A mutual goal of Zac and I. TED is a conference with a vision of having 'ideas worth spreading', it lecturers cover a broad range of topics from technology, entertainment and design. The presentations are available online. I always watch these presentations and leave with my jaw on the ground. I cannot wait till I can have that effect on a crowd. Some of my favourite so far have been;
Josh Klein on the Intelligence of Crows
John Lee Hacks a Wii remote for the greater good
Seth Godin What presentations slides looked like in 1995
2 points of interest.
1. What a great property for BMW to sponsor. However the only problem I have see is it is not a inimitable fit with the brand BMW. You could pretty much insert (insert Microsoft, Google, Ford or PWC) and there would still seem like a perfect fit with the brand. Does it matter that the sponsorship property does not have a sole fit with the brand? However I must say it is one of BMW’s smarter choices unlike the recent collaboration between BMW with Presets (David sums it up nicely).
2. With the rise in Presentations going online, what can presenters do to validate a audience member spending money to hear that person live when they can pick it up on Youtube the next day?
10 things I want to do in Marketing before I die
1. Work for Nike
2. Win a Gold Cannes
Friday, June 6, 2008
Welcome to the first ‘Top 50 Australian Marketing Pioneers Blog’ list.
I realised after nearly 2 years of blogging, I really didn’t have any idea of who was blogging around the topic of Marketing in Australia. I decided to make this list in order to shed light on the Australian Marketing Blogosphere and hopefully connect you with some great Australian Marketing thinkers.
The ranking system is very similar to the AdAge Power 150 methodology. I have used the same variable to rank the blogs (Google Page Ranks (10), Technorati Authority (10), Technoati Blog Reactions (10), Alexa Page Ranking (10), Bloglines (10).
I have also added a Pioneer score (10), this is a subjective score which is scored in terms of the blogs ability to have pioneering thoughts about Marketing. I believe it is our role as Marketing bloggers to discover and inform the rest of the industry about the changing Marketing landscape.
To be eligible
1. The author of the blog must be Australian or living in Australia
2. The main focus of their blog must be on a topic within Marketing (Advertising, Social Media Marketing, Public Relations, Marketing Research, etc.)
If you are not on this list and would like to be, please email julian@nakedcomms.com.au
This list will be updated every 3 months (Next update - September 2008).
As published in
This list will be published in the August Edition of Marketing Magazine. 
 |  |  |  |  |  | Total | ||
| 1 | Banner Blog | 6 | 6 | 8 | 6 | 8 | 9 | 43 |
| 2 | Servant of Chaos | 9 | 5 | 8 | 6 | 6 | 5 | 39 |
| 3 | Duncans Tv Adland | 6 | 5 | 7 | 6 | 8 | 5 | 37 |
| 4 | Corporate Engagement | 8 | 5 | 5 | 4 | 5 | 8 | 35 |
| 5 | Better Communication Results | 8 | 3 | 6 | 5 | 6 | 6 | 34 |
| 6 | Young PR | 7 | 5 | 6 | 5 | 5 | 6 | 34 |
| 7 | Small Business Branding | 7 | 3 | 0 | 8 | 7 | 8 | 33 |
| 8 | Get Shouty | 8 | 5 | 7 | 5 | 4 | 4 | 33 |
| 9 | Personlize Media | 8 | 5 | 4 | 4 | 4 | 5 | 30 |
| 10 | Brand DNA | 6 | 4 | 6 | 5 | 5 | 4 | 30 |
| 11 | PR Disasters | 7 | 5 | 4 | 4 | 4 | 5 | 29 |
| 12 | Ettf.net | 6 | 5 | 5 | 4 | 4 | 3 | 27 |
| 13 | 1+1=3 | 5 | 3 | 5 | 4 | 5 | 5 | 27 |
| 14 | Business of Marketing & Branding | 6 | 5 | 6 | 4 | 4 | 1 | 26 |
| 15 | Media Hunter | 7 | 2 | 6 | 4 | 3 | 3 | 25 |
| 16 | Australian SEO Blog | 4 | 4 | 5 | 4 | 6 | 1 | 24 |
| 17 | Wide Open Spaces | 8 | 5 | 4 | 3 | 3 | 1 | 24 |
| 18 | The Marketer | 7 | 3 | 6 | 4 | 3 | 0 | 23 |
| 19 | Three Billion | 6 | 4 | 0 | 4 | 4 | 5 | 23 |
| 20 | Innovation Feeder | 6 | 5 | 3 | 3 | 3 | 2 | 22 |
| 21 | Campaign Brief Blog | 6 | 4 | 0 | 3 | 5 | 3 | 21 |
| 22 | Eicolab | 7 | 5 | 2 | 3 | 3 | 0 | 20 |
| 23 | Adspace-Pioneers | 7 | 3 | 3 | 3 | 2 | 2 | 20 |
| 24 | Publicity Queen | 8 | 4 | 1 | 1 | 2 | 3 | 19 |
| 25 | Filtered | 6 | 4 | 0 | 2 | 3 | 3 | 18 |
| 26 | Marketing Easy | 6 | 3 | 0 | 3 | 5 | 1 | 18 |
| 27 | Hothouse | 6 | 4 | 1 | 2 | 4 | 1 | 18 |
| 28 | Mark Neely's Blog - 3rd Horizon | 7 | 3 | 2 | 2 | 3 | 0 | 17 |
| 29 | Lexy Klain | 7 | 3 | 1 | 3 | 2 | 1 | 17 |
| 30 | Peter Sheahan Live | 6 | 4 | 0 | 1 | 4 | 2 | 17 |
| 31 | In my atmosphere | 6 | 4 | 0 | 3 | 2 | 1 | 16 |
| 32 | Elbow Grease | 4 | 4 | 0 | 3 | 2 | 3 | 16 |
| 33 | Falkayn | 5 | 4 | 2 | 0 | 2 | 1 | 14 |
| 34 | Pigs Don't Fly | 6 | 4 | 1 | 1 | 2 | 0 | 14 |
| 35 | Diffusion | 7 | 4 | 0 | 1 | 1 | 1 | 14 |
| 36 | Australian Small Business | 6 | 3 | 0 | 0 | 4 | 0 | 13 |
| 37 | The Jason Recliner | 4 | 4 | 1 | 2 | 1 | 1 | 13 |
| 38 | The Wayfarer | 7 | 3 | 0 | 1 | 1 | 1 | 13 |
| 39 | Adnotes | 6 | 3 | 1 | 1 | 2 | 0 | 13 |
| 40 | Ryan's View | 6 | 4 | 0 | 2 | 1 | 0 | 13 |
| 41 | B&T | 7 | 4 | 0 | 1 | 1 | 0 | 13 |
| 42 | Zero Budget Marketing Ideas | 6 | 3 | 1 | 1 | 1 | 0 | 12 |
| 43 | Blackwatch | 5 | 3 | 0 | 0 | 0 | 3 | 11 |
| 44 | Fresh Chat | 5 | 2 | 1 | 1 | 1 | 1 | 11 |
| 45 | Latin Ocean | 5 | 2 | 1 | 1 | 1 | 1 | 11 |
| 46 | Arrow Internet SEO | 7 | 2 | 0 | 0 | 1 | 1 | 11 |
| 47 | The Sticky Report | 7 | 0 | 1 | 2 | 0 | 0 | 10 |
| 48 | Naked Communications-The Flasher | 8 | 0 | 0 | 1 | 0 | 1 | 10 |
| 49 | Pixel Paddock | 5 | 1 | 0 | 1 | 0 | 1 | 8 |
| 50 | Send up a larger room | 7 | 0 | 0 | 1 | 0 | 0 | 8 |
Feel free to put this badge on your website.
I would just like to thank Peter Wagstaff, Zac Martin, Daniel Mejia, Gavin Heaton, The Aussie Bloggers Forum, Laketrees, Snorskd, The Australian Index and Meg for helping me create this list!
Tuesday, October 30, 2007
1st Birthday of Adspace-Pioneers and the story of how I got started
0 comments Posted by eightq at 9:39 PM
Happy 1 year and 11 days birthday Adspace-Pioneer.
I thought now was the right time to tell the story of how I started Adspace-Pioneers.
Last year I finished my degree and joined the other 5,312 recently graduated students applying for the 17 jobs in advertising.
I did all the things they suggested for getting a job; I got an internship/part time job at an agency, went to every university networking night and begged my parents to ring their long lost friends in the industry to hook me up with a job.
All I ended up with was a stack of business cards.
I dreaded the next step the awkward phone conversation; with the pleasantries aside I would get to business.
‘So any jobs on the radar “insert business card name here”?’
…….
‘No, Julian I will keep an eye out for you, Ah that’s a client on the other line. I will give you a call if I hear of anything.’
I kept thinking there must be an easier way than this. Then one day it just clicked for me. I was asking for so much and giving them nothing back.
I could understand it though, I was asking them for a massive break and then giving them nothing back.
Around this I was working at Sputnik Agency, I was working one day a week preparing a trend report which went out to all the employees. 4 or 5 new trends that people were talking about.
Then it just clicked.
I should be emailing this out to my contacts. This was valuable information; people are time poor and want condensed information. I sent an email out to my contacts telling them I have set up a trend report blog that I will email you every week with updates.
It just made so much sense. I was able to stay top of mind with all my contacts, they were receiving valuable information. I had something to talk to them about. No longer did I feel bad about asking for a job, I just put a note on the end of my email saying I am still looking for a job.
A year on the blog has become more of a tool to make sure that I am keeping up to date with what is happening in the digital environment.
It is great to see other students following this path as well, notably Zac Martin a Monash Student who has started the blog Making Marketing.
And another birthday card
