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-the peak in June was when I launched the first Top 50 Marketing Blogs
-the peak in August was when the Top 12 Historical Moments in Social Media Marketing got picked up and published in the WOMMA.org

So the past year has seen a massive change in my blog. I have definitely narrowed the focus of the blog onto the topic of Social Media Marketing and I think the blog is better off for it. Anyway to some of the stats;

-177 posts
-596 comments which is massive improvement on a measly 30 in my first year!
-22,210 visits

And I would just like to thank the Zac (Happy Birthday for the other day), Josh, Matt, Gavin, Rick, Aktifmag (keep stirring the pot), Ben, Stan Lee (thanks Dad), Wags, Jye and everyone else who has kept coming back and reading or commenting on this blog throughout the year!

1. The Hack Half Hour is a massive worry

Tune your television into ABC2 on Monday September 22nd ABC2 at 8:30PM as I am on the show talking about security and social networking sites.

2. Make Yourself Beautiful
I have signed the online petition for the ‘Universal Declaration on Animal Welfare’ you should too. Interesting use of the pen, it reminds me of the human usability of the iPhone (I don’t know if that sentence even make sense). Hat tip Adam from The BodyShop blog.

3. 30 seconds on humanising Brands

I suggests that we try to humanize brands? Cam suggests (in the Youtube comments section) brand managers are actually the ones humanising brands?

4. Twitter Addict
Alright after three attempts, I am now a full fledged Twitter convert!!!! Thanks Julia for the video


5. 100 Australian Marketing Blogs
Hot news on the Top 50 Australian Marketing Blogs, I am now tracking a 100+ blogs! I will also be ranking all 100 blogs.

What happened to the Creative Agency people in Australia?

Oh, they are on Youtube.

This is an award recognising the best ‘copy/paste’ direct from Youtube efforts done by Australian Advertising Agencies.

There is nothing wrong with getting inspiration for an idea but directly ripping off an idea and not giving credit where it is due is another thing. So join with me and celebrate these great efforts and feel free to share other great examples.

3rd theBrandshop
With the disqualification of Droga5 brings theBrandshop up into 3rd place with their work for Cruios SkipHarder.

Original


and for the Extreme Skipping
http://www.youtube.com/watch?v=qraRYVirG2U

theBrandshops effort


2nd Clemenger BBDO

Selling Noodles was always going to be a tough sell. However Creative Director for Clems have stated ‘Rather than going after the mums like some of our competitors, our strategy was to target the user themselves."

When the target market found out that they were ripping off a Youtube clip, they were no where to be found?!?!

Clememnger BBDO effort
Pimp My Kettle Episode 1


Original


And congratulations to
1st George Patts Y&R

Patts convinced everyone including the Cannes judges about being original thought leaders. George Patts Y&R stated to the Inspiration Room ‘It is the fruit of many peoples hard work and conviction.’

I can understand the hard work, there are millions of clips on Youtube it is hard work having to watch all of them.

Patts effort


Original



George Patts, theBrandshop and Clems this is an open forum, please feel free to prove me wrong you have the right of reply on this one.

Edit: I originally had Droga5 and Ric Cantor up here for his efforts on VB Gold. Matt pointed out that Ric Cantor was actually the writer on the original Manstrokewoman piece so it would probably be better as collaboration rather than a direct Copy/Paste. I totally agree and am officially disqualifying them from the awards. Thanks, Matt and if anyone knows any backstory on the other cases please include. Check out the interesting conversation going on in the Youtube comments section.



In other news anyone who was wondering where the Top 50 list is, it is actually going to be coming out October 1.

After speaking only a month ago about the 2009 Australian Social Media Revolution being an article in the Australian Financial Review. It was great to see that the company (The Population) that I moved to Sydney to help form and work for, got a great feature in today’s AFR.

The Population will be Australia’s first fourth pure play Social Media Marketing Agency. I feel like everything is in place for this to be something really big, the opportunity to work with the very talented and experienced Tony Thomas and the fact Photon Group has seen the enormous potential and backed it.

This is a once in a lifetime opportunity which I believe will make up for everything that I had to give up in Melbourne including an amazing girlfriend, my close group of friends, my Masters degree and a close relationship with my family.