Monday, November 10, 2008
Sorry for the lateness of this post!
Case Study: How Scott Drummond created a Brand (MarketingMag) Community
In late August I was puling my hair out trying to find a great example of an Australian Community Manager, someone who had helped to create a community around a brand. Where had a brand come into an environment and been accepted by the community. It just so happens that the perfect case study of creating a Brand Community had been in contact with me and become one of my friends over the last four months. I speak of none other than Scott Drummond the person who created and put a face to the Marketing Magazine Brand.
Scott Drummond was amazing the way he reached out to the influential members online and got them to create engaging content that would drive traffic and conversation to the site. Additionally, He was on the frontline making sure that he was in the on Twitter, Plurk, other peoples Blogs and Youtube making sure that Marketing Magazine had a presence.
He has left a great community in the safe hands of Kate Kendall who has had a presence online through her blog The Zeitegist and will surely drive Marketing Magazine to the next level while other traditional channels struggle to acclimatise to the new media landscape.
Sunday, August 24, 2008
Jye, Scott and I decided to give a lesson to all those Advertising/Digital Agencies who keep telling us that they have created a 'viral'. Ad Agencies claiming a 'viral' is kind of like an amateur musician claiming that they are already a Rockstar.
Hightlights
O:54 Julian: Did you hear about the secret show on Myspace?
Old Man: *Sheepishy shrugs* Nope...(We don't believe him)
1:07 Jye: Would you like a photo with me?
Girl 1: Yep
Girl 2: That is going on my wall!
Teenage girls dropping Facebook references. Priceless!
As part of the Market Cross (I really need to write a post on this here) everything that I slag off on my blog, I try to give constructive criticism on how it can be done better next time.
Hint to Advertising Agency
If you really believe that you are going to have a ‘viral’ on your hands, instead of just saying it is ‘viral’ tell the journalist what is so remarkable about the product that is going to make the thing spread. If it doesn’t sound strong enough to the journalist how do you think people are going to pass the message on???
You create the content, the people decide whether it is ‘viral’
Wednesday, August 13, 2008
Hatching the Australian Social Media Revolution w/ Joseph Jaffe
0 comments Posted by eightq at 4:45 PMMy new BFF Joseph Jaffe (sorry Zac) is coming to town. The king of the Social Media will be sitting down and helping us hatch a plan to start the Australian Social Media Marketing Revolution.
There will be some local heavyweights there too, Gavin Heaton (arguably the leading thinker in Social Media Marketing), Scott Drummond (Online Editor of Marketing Magazine) and I am sure Top 10 Aussie Marketing Bloggers Laurel Papworth and Katie Chatfield will be attending too.
So in the famous words of Australian Hip Hop Juggernauts Hilltop Hoods, ‘ We have a whole lotta superstars on this stage here tonight.‘
The stage is set, Blue Hotel Bar Woollmooloo,Sydney, the time is set Tuesday August 19th (9:30pm), come along and help shape the revolution.
