Sunday, August 24, 2008
Jye, Scott and I decided to give a lesson to all those Advertising/Digital Agencies who keep telling us that they have created a 'viral'. Ad Agencies claiming a 'viral' is kind of like an amateur musician claiming that they are already a Rockstar.
Hightlights
O:54 Julian: Did you hear about the secret show on Myspace?
Old Man: *Sheepishy shrugs* Nope...(We don't believe him)
1:07 Jye: Would you like a photo with me?
Girl 1: Yep
Girl 2: That is going on my wall!
Teenage girls dropping Facebook references. Priceless!
As part of the Market Cross (I really need to write a post on this here) everything that I slag off on my blog, I try to give constructive criticism on how it can be done better next time.
Hint to Advertising Agency
If you really believe that you are going to have a ‘viral’ on your hands, instead of just saying it is ‘viral’ tell the journalist what is so remarkable about the product that is going to make the thing spread. If it doesn’t sound strong enough to the journalist how do you think people are going to pass the message on???
You create the content, the people decide whether it is ‘viral’
Friday, August 22, 2008
This little gem in The Australian on Tuesday.
The site has not even launched and BMF have the balls to call the Meet the Locals site Viral?!?
By the description how could this not be viral? Who wouldnt want to send their friends a video telling them to get a haircut!
FAIL!
Simon Corbett just has an amusing rant on this very topic that is worth reading.
BMF maybe it is time you hire Zac Martin or read his Viral Marketing Blog
Constructive Criticism:
Do not claim to be viral before you launch.
