Monday, November 10, 2008
Sorry for the lateness of this post!
Case Study: How Scott Drummond created a Brand (MarketingMag) Community
In late August I was puling my hair out trying to find a great example of an Australian Community Manager, someone who had helped to create a community around a brand. Where had a brand come into an environment and been accepted by the community. It just so happens that the perfect case study of creating a Brand Community had been in contact with me and become one of my friends over the last four months. I speak of none other than Scott Drummond the person who created and put a face to the Marketing Magazine Brand.
Scott Drummond was amazing the way he reached out to the influential members online and got them to create engaging content that would drive traffic and conversation to the site. Additionally, He was on the frontline making sure that he was in the on Twitter, Plurk, other peoples Blogs and Youtube making sure that Marketing Magazine had a presence.
He has left a great community in the safe hands of Kate Kendall who has had a presence online through her blog The Zeitegist and will surely drive Marketing Magazine to the next level while other traditional channels struggle to acclimatise to the new media landscape.
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