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Adidas have just launched their Advertising Campaign for 2009 'adidas Originals house party'. Everything about this campaign is beautiful. This is like a Transmedia Planning wet dream. There is already so many little pieces of currency in this video?

Do you see any celebrities that you know?
Do you know the music track?
Do you know who the graffiti artist was?

There is so many angles to tell this story from, they have started with such a rich base. It looks like they have started too.


And finally, to build the story around ‘the ultimate house party’. Who does not like house parties? They are always the most fun, right? And what a thought starter who would be at your ‘ultimate house party’!