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When we look at influence, it is key to look into the relevance of the channel to the message.



Dizzy Rascal (channel) to Hip Hop (message) = High relevance

Dizzy Rascal to World Politics = Low relevance

Does anyone (this is a call out to the people I think may know the answer Peter, KD Paine, Scott and Jason)know any social media monitoring tool that measure relevance of the brand to the channel in their influence score?