Showing posts with label Social Media Monitoring. Show all posts
Showing posts with label Social Media Monitoring. Show all posts
Friday, November 7, 2008
When we look at influence, it is key to look into the relevance of the channel to the message.
Dizzy Rascal (channel) to Hip Hop (message) = High relevance
Dizzy Rascal to World Politics = Low relevance
Does anyone (this is a call out to the people I think may know the answer Peter, KD Paine, Scott and Jason)know any social media monitoring tool that measure relevance of the brand to the channel in their influence score?
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