Friday, May 23, 2008
5 reasons Cummins Nitro nailed Doves latest campaign.
1. They wrapped the branded content within an entertaining story.
2. Used Australian Humour yet still got away with not devaluing (boganising) the brands exclusive feel.
3. Created a sticky word- Chocumentary
4. Disrupts normal television scheduling with commercial running for one minute
5. Well shot, great art direction and continuity between two stories.
Labels: Advertising Agency, branded content, Chocumentaries, Cummins Nitro, Dove
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