Showing posts with label Chocumentaries. Show all posts
Showing posts with label Chocumentaries. Show all posts
Friday, May 23, 2008
Chocolate brand wrapped in entertaining content: Dove Chocumentaries
0 comments Posted by eightq at 3:40 AM
5 reasons Cummins Nitro nailed Doves latest campaign.
1. They wrapped the branded content within an entertaining story.
2. Used Australian Humour yet still got away with not devaluing (boganising) the brands exclusive feel.
3. Created a sticky word- Chocumentary
4. Disrupts normal television scheduling with commercial running for one minute
5. Well shot, great art direction and continuity between two stories.
Labels: Advertising Agency, branded content, Chocumentaries, Cummins Nitro, Dove
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