Untukmu Para Pengunjung

My sister is an animal rights activist, the other night we went to KFC after a big night out. She didn’t eat anything she just kept me company there. Some photos of the night were put up on Facebook and some of her friends saw that she had been to KFC and got really pissed off with her about it.

Did they have a right to be pissed off with her? Were they too hard on her?

Now take the example of the backlash that Dove received over their advertisement Dove Onslaught, about the pressures on young girls from the advertising industry. Also through association they were discredited for making this ad. Their parent brand Unilever also owns Axe/Lynx, which are adding to this problem of the media putting to much pressure on young girls.

My real question is.

Are we too hard on brands?

The Gruen Transfer has got people thinking.



The story is not true, my sister is not an animal rights activist, but boy would the conversation be more lively around the dinner table if she was!

5 reasons Cummins Nitro nailed Doves latest campaign.

1. They wrapped the branded content within an entertaining story.
2. Used Australian Humour yet still got away with not devaluing (boganising) the brands exclusive feel.
3. Created a sticky word- Chocumentary
4. Disrupts normal television scheduling with commercial running for one minute
5. Well shot, great art direction and continuity between two stories.

The original Dove Video

Facebook Hijack

Following the popular Dove Evolution comes the new campaign ‘Dove Onslaught’