Friday, May 30, 2008
My sister is an animal rights activist, the other night we went to KFC after a big night out. She didn’t eat anything she just kept me company there. Some photos of the night were put up on Facebook and some of her friends saw that she had been to KFC and got really pissed off with her about it.
Did they have a right to be pissed off with her? Were they too hard on her?
Now take the example of the backlash that Dove received over their advertisement Dove Onslaught, about the pressures on young girls from the advertising industry. Also through association they were discredited for making this ad. Their parent brand Unilever also owns Axe/Lynx, which are adding to this problem of the media putting to much pressure on young girls.
My real question is.
Are we too hard on brands?
The Gruen Transfer has got people thinking.
The story is not true, my sister is not an animal rights activist, but boy would the conversation be more lively around the dinner table if she was!
Saturday, May 3, 2008
The Gruen Transfer - A television series looking at Advertising
0 comments Posted by eightq at 1:36 AM
Here is the promotion for the The Greun Transfer, a 10 part series looking at how Advertising works. Launching May 28th on the ABC. Should be interesting, pity they got Wil Anderson to host this program, he is such a wank.
On reflection there is a great fit for him to host a show looking at the Advertising Industry.
And here is the definition of The Greun Transfer
'The consumer's decision-making consciousness subsides and he or she is more likely to make an impulse purchase because of unconscious influences of lighting, ambient sound and music, spatial choices, visual detail, mirrored and polished surfaces, climate control, and the sequence and order of interior storefronts, etc.
The effect is marked by a slower walking pace and glazed eyes.'
