Untukmu Para Pengunjung

AktifMag Editor Kane Ludic serial Binge Tanner

I love this new term, ‘Binge Tanning’. The idea came from the Cancer Research UK (news story here), from the looks of it they have just rehashed old research and attached a new name that is quite memorable.

The Cancer Research UK have been smart to take the negative connotations that already exist around the word binge (dieting, drinking, drug) and linked it with tanning which has neutral to positive overtones. What a great Idea!

Creating Sticky Ideas is the key to success these days.

Here is a great Acronym/Check List for making Ideas Stick (SUCCES)! Via the book Made to Stick
• Simple — find the core of any idea
• Unexpected — grab people's attention by surprising them
• Concrete — make sure an idea can be grasped and remembered later
• Credibility — give an idea believability
• Emotion — help people see the importance of an idea
• Stories — empower people to use an idea through narrative

Do you often start explaining something that you are really passionate about and get blank looks from the people you are with?

You are probably suffering from the Curse of Knowledge.

I am reading a really cool book at the moment ‘Made to Stick’. It suggests why some ideas stick and other fail. Check out the videos for more information.

One of the interesting concepts that is brought up is the idea of ‘The Curse of Knowledge’. It suggests that your knowledge on a subject is a curse because you struggle to remember what it is like to not remember something. This happens with me with Social Media/Web2.0. My knowledge about the subject is a curse because I cannot remember what it is like to not know anything and assume everyone has the same knowledge as me.

Therefore I have found this good resource for myself. it is a Whitepaper on Advertising 2.0. and explains Social Media Advertising in a really simple way.

Good Bloggers Summary of main points of the book


Speech with Chip Heath from ForaTV


Interview on the Today Show with Chip and Dan Heath