Sunday, May 11, 2008
AMP + Walk of Shame = Great Insight + Rubbish Brand Continuity
0 comments Posted by eightq at 6:21 AM
AMP had cracked a great insight into Generation Y culture. The walk of shame is a globally talked about meme which is usually hated by all who have to do it. Wikipedia deifine it as
‘A phenomenon in which a person must walk past strangers or peers for an embarrassing reason before reaching a place of privacy. Most commonly, it occurs the morning after a night out at a bar, dance club, or party.’
This shared experience that all Gen Yers have gone through has been beautifully picked up and is now owned by AMP.
It is a great video however as like the Nando’s example it seems like the Ad Agency have cracked a great insight and have just try to retrofit it to a brand. AMP websites, product design and their sponsorship of NASCAR all suggest a different type of brand positioning than their other ads lead on.
However with the amount of online publicity this clip has received (50k+ youtube hits in 6 days), there must be a point where brand continuity takes a back seat and awareness of a product takes over?
No, this must be another AMP?
I think this brand has more in common with the Australian AMP than the brand in the video above!
Wednesday, April 2, 2008
What a great brand fit between Google and Virgin! I had never thought about these two brands together but seeing Virgle just makes so much sense.
Pity they chose Sergey and Larry to promote this trip, as they are two of the most uninspiring people I have ever listened too. It would be a real barrel of laugh living with those two comedians; I am still trying to understand the one way ticket joke????
This just shows how much the Virgin brand relies on Branson and how much Google needs to leave their visionary leaders in the computer programming department.
Revision thanks to Zac
