Saturday, May 3, 2008
Does anyone else feel confused with the constant stream of advertising rubbish that comes out from Nando’s? They are clearly a marketing headcase who believe they can change their brand image through readjusting their promotion.
The rest of the marketing elements screams Family-Gen Xers offering, their pricing (highly priced), product (grilled chicken meals), distribution points (store designs that have clearly not been updated since 1992), and employees (the kids who couldn’t get a job at McDonalds).
Yet their advertising message would lead you to believe that they are a young, cheeky, humorous Generation Yers brand.
I ask, What happened to Brand Continuity?????
Here is their latest miss, with the a parody of the Big Brother House
Big Chicken 08
Nando's Fix Gum - WTF?
