Saturday, May 3, 2008
Does anyone else feel confused with the constant stream of advertising rubbish that comes out from Nando’s? They are clearly a marketing headcase who believe they can change their brand image through readjusting their promotion.
The rest of the marketing elements screams Family-Gen Xers offering, their pricing (highly priced), product (grilled chicken meals), distribution points (store designs that have clearly not been updated since 1992), and employees (the kids who couldn’t get a job at McDonalds).
Yet their advertising message would lead you to believe that they are a young, cheeky, humorous Generation Yers brand.
I ask, What happened to Brand Continuity?????
Here is their latest miss, with the a parody of the Big Brother House
Big Chicken 08
Nando's Fix Gum - WTF?
Skins have backed up their great ad and consumer insight into Sports Celebrities getting paid too much with another advertisement that will surely spark debate.
and here is their other great ad on Sports Celebrities
Thursday, April 10, 2008
Cori Hodge put me onto the recent backlash over Erin McNaught endorsements of Cockatoo Ridge. With the taglines of the outdoor campaigns being 'She loves a Cockatoo' Are consumers becoming to senstive torwards advertising?
Cockatoo Ridge is the name of the brand, it is the centre of their identity. What else are they meant to do?
I say good on them for getting the free publicity for the campaign and I think this whole debacle just stregthens the brand personality of being naughty and cheeky brand.
