Showing posts with label backlash. Show all posts
Showing posts with label backlash. Show all posts
Thursday, April 10, 2008
Cori Hodge put me onto the recent backlash over Erin McNaught endorsements of Cockatoo Ridge. With the taglines of the outdoor campaigns being 'She loves a Cockatoo' Are consumers becoming to senstive torwards advertising?
Cockatoo Ridge is the name of the brand, it is the centre of their identity. What else are they meant to do?
I say good on them for getting the free publicity for the campaign and I think this whole debacle just stregthens the brand personality of being naughty and cheeky brand.
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