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Next week this blog will turn 3 years old, there has been a change in direction over the past 12 months. Last year I used to speak about social media as a revolution that would change the way businesses would approach marketing! WHAT A LOAD OF RUBBISH!

After working in an agency for a year, I realised that social media will actually be an evolution of the current digital/advertising model. I find there is still to many of these revolutionary spruikers in the blogosphere who are referencing one off social media examples as proof of the revolution! I think what is needed is more people sharing stories about first hand experience on how they overcame barriers (money/legal/administration) and how they integrated social media into their current digital/advertising model.

Revolutionary Social Media spruikers are good for one thing, they help to get people who know nothing about social media excited about the possibility of the technology. However, once this excitement dies down, there needs to be information on what people can actually do.

I guess what I am trying to say is, I am thinking of scraping the name Adspace-Pioneers.blogspot.com and going with the name examples_of_social_media_being_used_in_digital_campaigns_and_other_shit.blogspot.com