Wednesday, October 10, 2007
What happens when the planning department take a long lunch! 3G Video Calling Ad
0 comments Posted by eightq at 1:36 AM
Why would you highlight in an ad the one reason why people don’t adopt your product?
3G video calling technology has been around for years and there is one main reason why people have not adopted the technology, they do not want other people prying into their private lives 24/7. If I am at the pub with my mates and my girlfriend rings me to see why I am not at home with her for our anniversary, I sure as hell do not want to take the call on video. I am stunned at this advertisement, good luck getting the Christian adoption rate up as well!
Labels: 3G, adoption, bad insights, jesus, last supper, mobile phone, new technology, Planning department, Video, video calling
Saturday, June 23, 2007
A re occurring theme this year with the Lions, was the integration of new technology into campaigns. Of particular note was the use of DNA, the Grand Prix Promo Lion Bonded by Blood. Adidas released a poster every year of the All Blacks team. This year they used the blood of the people.
A winner of the Bronze Direct Lion was Tooheys Extra Dry Human Testing Program. Which also used DNA testing, asking for people to send in some form of DNA to test if they could be apart of the program.
Labels: Adidas, advertising, All Blacks, Cannes, DNA, Integration, new technology, Tooheys, winning
