Thursday, September 20, 2007
Melbourne Healthy Burger franchise ‘Grilld’ is the first to have a stab at the riding the coat tails of the upcoming Australian election. With the national election looming it seems that there will be a number of brands jumping on the political band wagon.
Grilld have set up the Vote Grilld, the reason behind it is to help decide the three new burgers for the range and to get a larger Customer database. There are three parties the Green party, Republican United Meats Party and Right Wings Party.
The video is a little weak, don’t know what they are trying to do with the voice. The instore promotion is very strong with ballot boxes, political posters and the staff wearing Vote 1 badges. I will try to get some photos up soon.
Friday, August 17, 2007
Update:
Man Cans the site has been registered by Cadbury Schweppes. I have got no idea what product it could be for.
You may have seen on television the recent Man Can ads. The ad shows men in different scenario's growing Man Cans. Have a look at the videos. This has all the qualities that I talk about over at Musing from Julian Cole of a good campaign.
1. Great integration
The TVC are witty and sharp. There is a slick integration to online with the website flashing up in the last scene. Giving people enough interest to investigate further onto the website.
2. Suspense
I actually have never thought of it this way but i think it is better to set up the joke and then hit them with the brand/product/company. Lynx is currently doing a campaign for Lynx Soap Amnesty which is asking all male soap users everywhere to drop the soap and pick up Lynx Showergel but they have made it clear from the start that it is for Lynx. I still have no idea who is behind Man Cans.
3. Great online support
They do not only have one site but they have 2 other side sites that complement the major site (Celebrity Man Tape and Bra Bro). This has also already got a great bit of publicity around the Blogosphere.
Saturday, June 23, 2007
A re occurring theme this year with the Lions, was the integration of new technology into campaigns. Of particular note was the use of DNA, the Grand Prix Promo Lion Bonded by Blood. Adidas released a poster every year of the All Blacks team. This year they used the blood of the people.
A winner of the Bronze Direct Lion was Tooheys Extra Dry Human Testing Program. Which also used DNA testing, asking for people to send in some form of DNA to test if they could be apart of the program.
