Wednesday, April 23, 2008
I overheard people talking about this commercial at University the other day. It sounded quite powerful when they were talking about it. And boy did it live up to expectations! What a great angle to take to communicate the dangers of smoking.
Check out the youtube channel for the other ads.
Saturday, April 12, 2008
CUB is now at a loss of nearly $1.5 million dollars, as the Australian Advertising Bureau have stopped CUB from going ahead with their latest VB TVC. The TVC was deemed to promote binge drinking. In one of the biggest leaks of 2008, I have found a website showing the TVC. Check out the video here to make up your mind.
In related news Diginative has written a cracking post on Youtube viral success. One of the best article that I have read this year. He suggests that advertisers should look at novel approaches to the Youtube platform rather than trying to crack novel content. I hadn't thought about it like that but now it makes so much sense. It also explains the leak above.
