Wednesday, April 23, 2008
I overheard people talking about this commercial at University the other day. It sounded quite powerful when they were talking about it. And boy did it live up to expectations! What a great angle to take to communicate the dangers of smoking.
Check out the youtube channel for the other ads.
Labels: Campaign, dead person, death, look after my kids, New, New Ad, new advertisement, quit, quit smoking, zita
Thursday, March 27, 2008
TAC proves that advertising can shift cultural norms.
After listening to a podcast of Peter and Colin, I thought about the amazing role TAC has played in driving cultural change within Australian society. Drink Driving was something that was embedded in Australian culture and it was not until the great ‘If you drink then drive you’re a bloody idiot’ campaigns that Victorians started to change their behaviour.
Their latest ads on wearing motorcycling protective gear are great too. As a person outside the target market (I dont own a Harley yet!) I have still been affected by these ads, I am now more aware of what motorcyclist are wearing.
For more on marketing and cultural change listen to this podcast from Peter and Colin
Labels: Australian, cultural change, culture, Grey Advertising, Melbourne, Motorcycling, New Ad, protective gear, TAC, Victoria
