Tuesday, October 26, 2010
Justin Bieber is expanding his empire of branded merchandise by launching a fragrance line.
The 16-year-old YouTube sensation, who already has a nail polish line and signature doll in the works, has teamed up with Etoile Nation Beauty to produce a unisex fragrance called "My World."
According to Women's Wear Daily, the scent, named after the singer's current tour, will be infused in wristbands and dog tags instead of the traditional glass bottle.
The $10 price tag for the frangrance-filled accessories should register well with Bieber's young fans. Etoile president Michael Ferrera said the collection is intended for girls and guys "to stack, mix and match, trade and take the scent on the go."
"Fragrance will be as simple as switching from one dog tag to another," he added.
"My World" will be available in Wal-Mart stores on Black Friday (Nov. 26).
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