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The telecommunications industry is one of the fastest moving competitive industries in the globe today.

Mobile phones, internet, landline, VOIP are the main components of the current industry as we see it. However, the focus on landline has long been forgotten. It's all about the mobile.

Why?

Cheaper (cap plans), accessibility to information and friends and the ability to organise your entire life in a handheld device.

With the introduction of the iPhone people are questioning whether it will change the landscape of the industry, with much of its technology already on the market it offers very little different other than the apple name.

Then again, why do all the techno professionals love the idea?

It's all customizable, you can make you do what you want it to do. With PDAs such as the i-mate, options that could not be achieved on normal phones (such as sms forwarding) can be achieved if you have the know-how. With the iPhone, these features are much easily enabled with little technical expertise.

Where did the idea start?

Nokia were the first to fully integrate the concept into their market strategy throughout the use of chanegable covers and wallpapers. This was even taken further with the introduction of the camera phone, whereby you could place your own pictures as the wallpaper. Uniqueness to other brands is an essential KSF (Key Success Factor) for cell phone companies.

It allows individuals to express thenselves, phone organisations such as Sony, Nokia, Samsung, Blackberry, O2 and Motorola all emphasise individuality. Even though mass production is the main production method, the software allows individuals to express themselves through the ability to match their phone, to their personality.

So express yourself, it's all custom.