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Summerdayz, Gods Kitchen, Devil's Kitchen, Good Vibes, Kiss My Grass, Future Music Festival, Falls Festival, Big Day Out are some of the big events that happen during the year that attract tens of thousands of party goers a year.

These feature events to much more mature audiences are usually associated with music, drugs, alcohol and of course the big S that is, Sex.

To organisations who are looking to attract large shares in the youth market these events provide the big O - Opportunities.

Everything from the red bull tent, the Pump Festival dance off as well as multiple DJs and promoters sporting the latest in funky fashion and promoting themselves as a brand.

ML denim for example is known for dressing up multiple promoters for these events, and has increased the amount of interest surrounding the brand. (www.mldenim.com.au)

The festival organisers such as Future Entertainment have taken advantage of the large fan base surrounding these events and have released CDs related to the festivals, the latest being the Future Music Festival CD just released.

TV Rock is one example of a group who has raised through the ranks by djing at such events, featuring on these cds as well as being apart of the hit radio show on Nova, Overdrive - which by the way is another show that is sponsored by Future Entertainment.