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I am getting pretty good at this photo editing thing.


Most so called 'viral videos' online are pretty much stuffed before they start.

One thing that is stressed at The Population is that with clients we do not like to be brought on after production of an idea. We are not a seeding company. The success of any content online relies 90% on the content; whether it has been built for an online audience in mind and whether it is remarkable.

However there is that other 10%, where alot of Ad Agencies/Marketers fall over. Once video content has been released online, people just expect it to go viral because it is good. However I feel alot of companies either dont know or do not 'drive' content hard enough in this initial stage.

For me one of the key performance indicators I always look at is the Youtube Honour Board. This accounts for the most viewed clips for the (day/week/year). Being on the Honour Board works two ways, it proves you have driven enough eyeballs but it then helps to spotlight your video and helps it get to a wider audience.

6 things about the Youtube Honour Board that are vital to creating a viral success.

1. You have really got 24 hours to hit it, from the minute you publish your video you have 24-48 hours to get it on the Daily Honour Board. No slow burn approach for Youtube.
2. Remember that the Australian Honour board will only take into account Australian views, concentrate on getting to an Australian Audience to begin with.
3. Australian online news sources (news.com.au, smh.com.au, etc.) can seriously help generate traffic, think about a strong media release strategy.
4. StumbleUpon can help offer social advertising, which point relevant traffic towards your video.
5. Approx 10,000 views will get you in the Top 5 most viewed for a Daily and 10,000 for the Top 20 for Weekly.
6. How does your video sound in 100 characters? because that is all you have to help it hit on Twitter.

Have you got any other solutions to helping getting a video into the honour board?

A preparação para a II Convenção de Tatuagem de Aracajú já está a todo vapor. Fábio Metal um dos patrocinadores da convenção, adiantou-nos informações sobre o evento e algumas fotos da I Convenção.

Segundo Fábio, "a convenção do ano passado foi a primeira e na verdade foi um teste", e certamente um teste com resultados positivos para os organizadores, tatuadores, público e para a tatuagem sergipana.

Concursos de Melhores Tatuagens, Shows musicais, Suspensões e a presença de tatuadores renomados de todo país, são atrações confirmadas.

Data: 11 e 12 de Julho
Local: No BNB - Orla de Atalaia
Horário: 14 às 22:00
Organização: Jeferson Fuer
Contato: fuzetatoo@hotmail.com

Fotos da I Convenção de Tatuagem de Aracajú

I am not sure whether or not to blog anymore. Compared to my life in Zimbabwe, life now is so... ordinary and uninteresting. And yet I am more content and at peace than I can ever remember. I expected to love being a mother. I didn't expect to LOVE being a mother. I never get tired of staring at Kieran, or marvelling at him or feeling complete joy when I am with him. Of course I have moments where I cry along with him or feel completely exhausted, but overall, I am just enthralled with our son and so humbled and blessed to be his mom. I love the word Mommy.

Two weeks ago we attended the funeral of a friend. I was determined to feel joyful at this funeral, because I wanted to celebrate my friend's life. But I cried the whole way through. I believe in Heaven, and that the person is in a much better place. I just find it hard to see the kids and people left behind. The funeral reminded me of too much death and loss that I have experienced. And I think the sadness caught me off guard. Kieran Tinashe has brought me so much joy that the sadness was like a slap in the face. To me, Kieran is joy. At the funeral I held him close. When I think of suffering in the world, I hug Kieran and delight in his innocence. When I was visiting with my sister in the Downtown Eastside of Vancouver yesterday and seeing so many people addicted to drugs with empty eyes, I needed to see Kieran too. I recommend holding a baby. In his little short life I have seen people's faces and moods completely change as they hold his little (but growing) body.

God is so good.

After going to Ad:Tech I got inspired yall. I heard about the future of marketing being utility marketing. Creating services which help your customers. I was told that I would find this nirvana on my iPhone, in the App store. So I did a bit of searching for branded Apps. I found that there was a limited amount of offline brands creating apps, those that did create Apps nicely fited into four categories;

Utility- The brand helped create something that would help people in their life, it was not directly related to the product that the company sold.
Extension -This was Application that supported the current product offering. In a number of cases reformatting content into an App.
Entertainment - This was when brands created games and in a way sponsored the 'good times'
Apps for Apps sake - This was when a company knew they had to have an App but didnt know what to make.

Top 10 Branded iPhone Apps.

Proof that I did my research and I don't read your emails

1. World Nomads Language Courses (Utility)
Learn French from your phone. I like this extension they are giving value to people with this application. Something all travelers need and when they come to think about Travel Insurance hopefully World Nomads will be top of mind.

2. Surf Report – Oakley (Utility)
Offering the grommits a chance to find the surf report = gold. They have also given you the opportunity to stay in contact with Oakley sponsored riders.

3. Carlings iPhone Beer (Entertaining)
A game where you wobble a beer down a bar and then get to drink a virtual beer. Hint: You can entertain friends kids with this one for hours and at the same time turn them into future Binge Drinkers.

4. Volkswagen Polo Challenge (Entertainment)
Reminds me of that game you used to play on your gameboy where you would chase the car and you could never get past the second level! What was the name of that game? Yeah, this game is that except your driving your ex-girlfriends car.

5. ESPN Cameraman (Entertainment)
Wow this game sounded awesome, I can fulfill my life long dream of being a Paparrazi! Turned out to be, spot the difference game! :(

6. ANZ Banking (Extension)
What a sweet app, I enjoyed this throughly, especially the part where they asked me to put in my banking deets. Oh yeah that is right I am with Commonwealth Bank. But if I did have an ANZ, I would be able to transfer money between accounts and view transactions.

7. ABC (Extension)
Now I can listen to Triple J when I am walking home! This is awesome! I don't even listen to Triple J but if I ever did I would so use this App.

8. QANTAS(Extension)
Learn when your flight has been delayed by 3 hours, find where the QANTAS lounge that you are not a member of is in any airport in the world.

9. Pinks Funhouse –Sony Music (Extension)
I think this will become quite common (not angry woman singers empowering 14 yr old girls all round the world but Musicians having apps), you can buy the songs, see pictures and keep up to date on the latest Musicians news.

10. Spin the Coke (App for Apps sake)
In 2006, I went to a Ja Rule concert, it was pretty much awesome, until he got to his slow song, Ja - 'If yall feeling me right now raise your lighters, if you dont have a lighter, raise your mobile phones!'. And with that 5,000 14 year old girls raised their phones.
Okay this App is a bottle that you spin, so when you are at that crazy arse house party and someone suggests a game of Spin The Bottle, and there are no bottles around, you can pull out your iPhone and save the day! Thanks Coke!

Notables
Disney World Webcam
If Michael Jackson was ever to create a iPhone Application, creating an App that had a video stream of kiddies playing with fantasy characters would have to be pretty high up there. This app allows you too see the lines for rides, weather and a map! Sweet!

Betty Crocker Mobile Cookbook, QANTAS, BMW Z4 , Quantum of Solace, , Weather Channel

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Lately, I have been doing a bit of discourse analysis (looking at the conversations that take place) for brands in social environments. One thing I have noticed is the quality of insights is dependent on the channel alot of the times.

I believe that there are two traits that affect how civilized a community will be online, the opportunity to be anonymous and the chance of offline interaction.

We expect brands to act civilized all the time and I think that they can struggle with having valuable conversations when consumers are not playing by the same rules.

Brand guardians must remember that further down the path of uncivilized communities the value of peoples opinion and feedback becomes less reliable because people are not accountable to their words.