Wednesday, March 18, 2009
After going to Ad:Tech I got inspired yall. I heard about the future of marketing being utility marketing. Creating services which help your customers. I was told that I would find this nirvana on my iPhone, in the App store. So I did a bit of searching for branded Apps. I found that there was a limited amount of offline brands creating apps, those that did create Apps nicely fited into four categories;
Utility- The brand helped create something that would help people in their life, it was not directly related to the product that the company sold.
Extension -This was Application that supported the current product offering. In a number of cases reformatting content into an App.
Entertainment - This was when brands created games and in a way sponsored the 'good times'
Apps for Apps sake - This was when a company knew they had to have an App but didnt know what to make.
1. World Nomads Language Courses (Utility)
Learn French from your phone. I like this extension they are giving value to people with this application. Something all travelers need and when they come to think about Travel Insurance hopefully World Nomads will be top of mind.
2. Surf Report – Oakley (Utility)
Offering the grommits a chance to find the surf report = gold. They have also given you the opportunity to stay in contact with Oakley sponsored riders.
3. Carlings iPhone Beer (Entertaining)
A game where you wobble a beer down a bar and then get to drink a virtual beer. Hint: You can entertain friends kids with this one for hours and at the same time turn them into future Binge Drinkers.
4. Volkswagen Polo Challenge (Entertainment)
Reminds me of that game you used to play on your gameboy where you would chase the car and you could never get past the second level! What was the name of that game? Yeah, this game is that except your driving your ex-girlfriends car.
5. ESPN Cameraman (Entertainment)
Wow this game sounded awesome, I can fulfill my life long dream of being a Paparrazi! Turned out to be, spot the difference game! :(
6. ANZ Banking (Extension)
What a sweet app, I enjoyed this throughly, especially the part where they asked me to put in my banking deets. Oh yeah that is right I am with Commonwealth Bank. But if I did have an ANZ, I would be able to transfer money between accounts and view transactions.
7. ABC (Extension)
Now I can listen to Triple J when I am walking home! This is awesome! I don't even listen to Triple J but if I ever did I would so use this App.
8. QANTAS(Extension)
Learn when your flight has been delayed by 3 hours, find where the QANTAS lounge that you are not a member of is in any airport in the world.
9. Pinks Funhouse –Sony Music (Extension)
I think this will become quite common (not angry woman singers empowering 14 yr old girls all round the world but Musicians having apps), you can buy the songs, see pictures and keep up to date on the latest Musicians news.
10. Spin the Coke (App for Apps sake)
In 2006, I went to a Ja Rule concert, it was pretty much awesome, until he got to his slow song, Ja - 'If yall feeling me right now raise your lighters, if you dont have a lighter, raise your mobile phones!'. And with that 5,000 14 year old girls raised their phones.
Okay this App is a bottle that you spin, so when you are at that crazy arse house party and someone suggests a game of Spin The Bottle, and there are no bottles around, you can pull out your iPhone and save the day! Thanks Coke!
Notables
Disney World Webcam
If Michael Jackson was ever to create a iPhone Application, creating an App that had a video stream of kiddies playing with fantasy characters would have to be pretty high up there. This app allows you too see the lines for rides, weather and a map! Sweet!
Betty Crocker Mobile Cookbook, QANTAS, BMW Z4 , Quantum of Solace, , Weather Channel
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