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Is there any better way to inform a disinterested Generation Y than to inform through a cult classic movie? The Barack Obama camp have recontextualised the Rambo movie to tell the story of the last 12 months of fighting between Hilary and Barack.



Another great story telling campaign, is the History of AFL campaign that is running. A great ad and a real coup getting Bill Hunter involved.

So the iPhone has just been released in the US. Since following trends I haven't seen this much hype for one product. Apple must be laughing all the way to the bank with this amount of online publicity. However looking at the videos the most blogged about video is of a gentleman dropping his new iPhone and then picking it up and it still working. This has been blogged about over 60 blogs and viewed more than 200,000 times.

In the most blogged about videos, iPhone related videos accounts for 6 of the top 20 blogged videos.

These are the most blogged about iPhone videos of now.

Shawn drops iPhone in Houston


Conan iPhone Commercial


My iPhone Diary


A closer look at the iPhone


iPhone smash


iPhone scratch test