Showing posts with label Trains. Show all posts
Showing posts with label Trains. Show all posts

Thursday, April 14, 2011

German Couple Convert Train Cars into Comfy Home

0 comments Posted by eightq at 9:13 AM

Vanessa Stallbaum and Marco Stepniak love trains so much they decided to integrate two old mail cars in the design of their new house.
The German couple met on a train, and their first vacation was a four-day train ride from Berlin to Kazakhstan, so when Marco told his girlfriend he wanted to build their house around two train cars, she immediately agreed. 34-year-old Stepniak got the crazy idea 15 years ago, when he attended a youth club, close to his home town of Herten. It was set up in two old train cars and he remembers thinking someone could actually live in them.
Two new train cars like the two wanted to use for their new house, cost around €500,000 ($725,000), but they were lucky enough to find an online ad for two second-hand mail cars from Switzerland. Built between 1974 and 1975, the two railway antiques were in remarkably good condition, and they cost only €20,000 ($29,000). Unfortunately, transporting them from Switzerland to Germany actually cost more than the cars themselves €26,000 ($37,600), but  Vanessa and Marco spared no expense in order to realize their dream.


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Tuesday, August 28, 2007

Marton Merton and Connex on track!

0 comments Posted by eightq at 2:21 AM

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Connex new campaign is out and I am a big fan. Leo Burnett have created the fictional character of Dr.Martin Merton, who has a PHD in Train Etiquette. He is in Melbourne, Australia to help commuters with train etiquette.

This reminds me of the campaign that Naked Communication did with setting up the fake company for Hypnomarketing. Creating a rich story around a communications idea. The campaign is a great example of Intergrated Marketing Communication.

With intergration being launched around the hub of the website www.martinmerton.com. But then there is free book signings at diffrerent stations. I have seen outdoor media for the campaign and also banners on Myspace. The content (consisting on tutorial videos) of the site was suprisngly funny and risque in terms of advertising for public transport.

Leo Burnett have carried on from their Cannes Shortlisted work for Connex 'TXT whatever the delay'

Photos sourced from Duncan's Print

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