Thursday, September 25, 2008
Just for you Mark, Hip Hop inspired Social Media!
My three favourite social media stars: Obama, Souljah Boy and Kanye West.
Kanye not only has a popular blog
But he also walks the walk in Social Media Marketing, recently he released a track online, when the feedback was not complimentary (have a listen you will understand) he went back into the studio and remastered the song. That is a great example of Marketing Intelligence, using your core fans as your test market.
Here is a quick vlog on linking Social Media with Experiential Marketing.
Tuesday, July 15, 2008
Nike is set to release the Marty McFly Nikes sneaker, which is a great example of companies putting the SMM dimensions of Marketing Intelligence to use.
Nike decided to release the sneaker after the overwhelming support for the petition website McFly2015, according to the site
‘It's a grassroots movement to get Nike to make available to consumers the futuristic-looking sneakers seen in the 1989 movie Back to the Future Part 2.’
I think this will be the first in a number of examples of companies moving on Marketing Intelligence gathered through Social Media. Thanks to Gen Y Podcast for the scoop on the release.
