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They are doing great stuff globally, quite an innovative campaign for a brand that you would presume to be pushing the new media boundaries. Here is my previous post on Elle Mac Intimates Youtube appearance.

Clearly this is great they have made the action just off the product on the people but have been able to intergrate the Elle Mac line in through having the girls dressed in the clothes. You dont need to give men many reason to look at the Elle Mac new line but if the girls are blowing bubbles out their mouth, well that makes for rivoting watching. Great complement and itergration into Online Social Networks with all the girls having Myspace profiles.