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It seems like the Australian Banks are all working off the same piece of insight. We all have to be the funny men. It is no longer about hitting people with the facts, it is about creating a inviting brand personality. Who would of thought 2 years ago that an advertising agency most interesting client would be a company in the banking industry?





At the moment my favourite ones are the ANZ Credit Card.


Lastly back in 1982 when the insight was for banks to be hip and cool

Following on from The Big Ad and Flashbeer comes the next Big Fosters Idea, ‘VB Stubby Symphony’

Just like the past campaigns they have housed it on a main site, thank god someone ripped it on Youtube. I think they really let themselves down by not letting people view on Youtube and embed the video on blogs.

However there are some nice consumer involvement treats in this site. They have used SuperVirals as the host site for their ‘Create Music using VB Stubbies Competition’. However again (see past post) I think that Supervirals is such a narrow channel, this should really of been done through Youtube.

I think overall this is a great idea, and as was pointed out to me, it is capitalising on the most iconic part of the VB brand, the song.

George Patterson Y&R are behind this idea with Jim Ingram and Ben Couzen cracking this big idea. Well done boys!

I really like this approach by RSVP.com.au, I think Love Communication (the agency behind it) has done a really neat job at communicating a cleaner image for the brand. As picked up by information aesthetics blog it is very similar to the opening of Stranger than Fiction.



However for me Online Dating Sites are on the way out with people now choosing Facebook over dating sites. There is more security, going on a date with a friend’s friend rather than a complete random.

As my research has shown people are more likely to portray an accurate image of the person they are offline in Facebook as there offline friend’s are viewing the material they put up and will ‘call them out’ if they start expanding the truth.

However on RSVP, I could of just done AIDS work in Africa for the last 5 years and now am going back to University to study Medicine/Law, even know I don’t have to because I am inheriting my parents multi billion dollar business. Enough rambling here is the male version for RSVP




And another clever ad by Love for Ricoh Printers.

Pure Blonde now have an ad that is up there with the rest of the Foster's alcohol contingent (Barry Dawson and Cougar, Carlton Draught and Big Ad, VB and Thirst).

I really like this ad, I think it takes a little too long to set the scene but is gold when the truckie gets involved.


Top 5 Fosters Alcohol Group Ads


1. All Around the World - Fosters


2.Big Ad Carlton Draught


3. The Tash - VB


4. Flashbeer- Carlton Draught


5. Barry Dawson - Cougar


And one from the Vault
1982 VB Ad

The final ad in the amazing trilogy for Sony Bravia. First balls, then paint and now bunnies. The Ad is made up of 100,000 still images. The ad aired in the UK last night. Once again the advertisement is as much about the final product as it is the making of the ads which seems to be of interest to the audience.

Balls: Did they really roll that many balls down a street?
Paint: Did they really blow up a building with paint?
Play Doh: Did they really make those bunnies?



Here is the official website Sony Bravia

and the past two commercials

Paint



Balls

I got passed this ad from a friend. So I am guessing this definitely had gone viral because this product category is quite irrelevant to me. However it is a really great way to show how to make an effective advertised viral.

You cannot make ads like they were on television, it is much easier for a person to turn offon youtube, they just change to 1 of 1,000 other channels. The advertised message should be intertwined into the video. You have to make sure that you hook the audience before giving them the message.

Set the story up (hook) ---- give the message --- knock em down with the ending and make it viral.



The Haggar ads are great example of how to use this formula, they have set the scene up with what they are going to do and then they give you the information about the product and then you get the reward for watching. In the example of the dog poo they tell you what they are going to do, tell you about the reliability of the pants and then hit you with the entertaining ending.

If they had put it at the end the viewer will just switch off. Putting it at the start people will get bored and not want to watch. Slicing it in the middle people are committed to the story.

The effective was to go viral is simple;
Set the story up (hook) ---- give the message --- knock em down with the ending and make it viral.

Here are some other Haggar Ads