Monday, August 24, 2009
Using a mixture of Facebook Advertising and a solid content schedule is making Facebook Pages the new killer electronic direct marketing solution for a number of brands. I have just been working on growing the Grinspoon Facebook Page. Using a smart advertising and content schedule, I was able to grow the Page by 8,000 fans in 20 days.
The following are four reasons why most brands should change to a Facebook Page EDM strategy on the proviso their target market are there.
1. Recruitment
The recent Facebook Advertising Page upgrade have made it a very effective recruitment model, they now allow you to create Facebook Ads, with a ‘one click become a fan button’ functionality. 
2. News Feed
Pages have now been upgraded so that you can update straight to fans news feed via a status updates.
3. Insights
When were you able to pull insights off the back end of your email database which gave you breakdowns of your audience like Facebook Insights? 
4. One click subscription
If you did get insights like this, then you probably made them enter a number of fields and not just a one click subscribe button.
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