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Alot of people have been talking about Bigpond on Twitter. Mostly people have been sticking the boot in. I think this was necessary, so that Bigpond knew that the current way they were using Twitter was incorrect.

However I think this problem cannot be fixed by a Marketer, it needs someone with a grasp on the laws behind online publishing. I think we should be using our social networks to find someone from the legal field who can help give clarification to Bigpond on the legality around the Spam Act. As far as I can see this could have major ramifications on Australian businesses who want to answer any problems from customers on social media sites.

As far as I can understand, BigPond monitoring and answering comments on Twitter is currently illegal. However I am not a lawyer so I do not know what this legislation actually means. All I know is that it has major implications on all Australian Marketers wanting to respond to people talking about their brands online.


Update: Zac Martin has had a look at the legislation, check out his post discussing the SPAM Act