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‘Social Media Marketers need to start talking to Marketers about the behavioural changes that occur from Social Media Platforms rather than the nuts and bolts of the technology.’ Tony Thomas

Last night, I was a guest lecturer at the ADMA Certificate in Digital Marketing, I was asked to talk about the Social Media platforms, so instead of talking about the specifics of every platform I talked about the Behavioural changes and Marketing Opportunities that those platforms have.



Here are the definition for the Behaviour and Marketing Opportunity.

Behaviour- Is why do people use the technology? How has it impacted that the way they interact with friends and brands. I based this loosely off Blumer and Katz Uses and Gratification of Media Theory via my Thesis

Marketing Opportunity – Where does the opportunity lie for brands to interact with people.

And the examples

1.Twitter
Broadcast->Customer Service
BigPondTeam

2.Twitter
Information Source -> Sales
AmazonMP3 Sales

3.Blogs
Information -> Brand Positioning
BodyShop Blog

4.Youtube
Entertainment/Diversion -> Branded Entertainment
Blendtec

5.Facebook
Communication/Self Image -> Communication/Conspicuous Consumption
BarackObama

I would love your feedback on this or any other examples you have.