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It seems the Americans will do anything for a ticket to the Superbowl. Sarah Pany a University student from LA held an auction on ebay earlier this week to see if she could be someones date to the Superbowl. Unfortunately ebay stepped in and cancelled the auction. Then Axe (America’s version of Lynx deodorant) stepped in and gave the student 4 tickets, so Sarah invited two of her good looking girlfriends and now there is one ticket left for a lucky male to attend the Superbowl with three gorgeous dates.

I think this is a great move by Axe to leverage of a national news story and put a twist on it. It is companies that are able to make big decisions like this in short amounts of time which will be remembered in the minds of the consumers.