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The 4chan community is one of the most interesting group of people you will ever come across online. They all contribute to a community board under the name 'anonymous', no one has an identity, no social hierarchy.

The interesting thing about them is that they all work together for a greater good or bad.

The following is thread 'OMG A FALLING WEEVIL' is amazing. They all work together to tell a story and all acknowledge the different parts of the story. Please read the story before reading on. The thread follows the following structure.

1st Movement
Desperate to save the weevil

Post
The Anonymous shows a photo of it dead

2nd movement
Anonymous all start mourning the loss

Post
Another Anonymous states that the Weevil is god

3rd Movement
Weevil is god.

This type of co-ordination with no social hierarchy is unheard of online. Anyone know of any other examples like this?

4chan also recently hacked The Times Online Poll another good read.

Em março apresentamos a Sr. Judith, considerada a vovó mais tatuada do Brasil. A inglesa Sr. Isobel Varley não fica atrás, com 71 anos Isobel é a idosa mais tatuada do mundo e tem o título registrado no Guinness Book.

Não foi na adolescência que Isobel começou a se tatuar, sua primeira tatuagem foi aos 49 anos em 1986, durante uma convenção de tatuagem com o tatuador Bill Cook, desde então não parou mais e na mesma noite em que fez sua primeira tatuagem, um pássaro, fez também uma orquídea. A sua tatuagem preferida é uma família com três tigres tatuados na região do abdômen. Tatuadores como Hori Hiro, Filip Leu, Mattes e outros 22 profissionais de 12 países diferentes, assinam as tatuagens de Isobel Varley.

Com 95% do corpo coberto por tatuagens coloridas, mais de quarenta body piercing's e muita saúde e bom humor, a inglesa a viaja por tudo o mundo e participa de convenções de tatuagens.

No site oficial de Isobel Varley, em "Recent Works" você pode ver as últimas tatuagens da recordista. A mais recente é de janeiro deste ano, uma cobertura de tatuagens antigas em suas costas com um desenho nada convencional.

Duas novas tatuagens de Chester Rafael do Chester Tattoo Studio.

Chester Tattoo Studio

Endreço: Rua Marechal Rondom, N° 17, centro, Campo Bom - Rio Grande do Sul
Telefones: (51)3038-1778 / 8427-4104

The following is a new series of blog posts where I am going to be analysing the brands digital communication for the social web.


I will start with the Network 10 reality TV cooking show MasterChef

Finding the show - Google (1/5)

So you have just watched the show you go online type in 'MasterChef' or 'MasterChef Australia', searching for the site MasterChef Official site is no where to be found. There should of been an SEO/PPC campaign implemented. Using Google Insights you can see the rise in interest in the show. All these searches are now being missed by the main site.



Edit: I think they have been getting into my heads because they now have a Google Advertising/PPC in place for the keywords.

Mainsite (4/5)
The site is actual quite good when you get to it, simple layout, alot of rich content, including behind the scenes footage, catch up television and they have a forum which is humming along with a good numbers of guests. Everything you would expect from a reality show site.


Youtube (1/5)

I would think that Network Ten would have at least sunk $15,000 into this Youtube Advertising deal. You think the least they could of done was named the channel something else instead of 'TenMarketing'?!?!?!

Masterchef fan 'Wingscancer' has been uploading all the episodes onto his Youtube account, this probably could of been done by Masterchef official page.

Facebook Page (3/5)

It looks like they have a fan page, they have actually been quite smart to link up the conversation going between the forum with status updates to the Facebook page. This keeps the conversation going and is also a good way to update people of upcoming episodes.

Bloggers (4/5)

There was a number of cooking bloggers talking about the show (Foodchaser) and the auditions (Grab Your Fork). Host, Sarah Wilson also did an interview with fashion blogger Girl With A Satchel. MasterChef has also been getting a fair bit of coverage in the Number 1 Australian Television blog TV Tonight with over 10 posts on the show and also Reality Ravings

Bonus - Twitter:

It would be great if they had a twitter stream going onto the main site. As there is a great back channel going on behind this show. Or even just the insights to one of the contestants, they already have Brent Parker Jones and Linda Kowalski who are in the final 20 and is on twitter. They also have an unofficial Twitter channel MasterChefAus, you would hope that they are relaying important information to them. Is this a missed opportunity?


There are some limitations with this analysis, without knowing everything they are doing and what they're goals are? What do you think of this as a concept for blog posts? What information do you think I should include/I have missed in looking at Digital Campaigns?

Kieran's been mildly sick for a few weeks, but finally seems on the mend. He was just having trouble digesting food, and it was painful to watch him struggle to eat. I can't imagine what it would be like to have a really sick child. It would be exhausting and heart-breaking. A young friend of ours in Zimbabwe died just before Easter. Tawanda was the cutest little boy (his photos are on this blog a few times) and he was always in our home - chatting away, or trying to carry the water can for the garden or telling jokes in Shona. His death is a mystery to us (all we know is he woke up with stomach pains) and it really distressed us. God knows.

4º Osasco Tattoo Festival

Data: 11, 12 e 13 de Setembro de 2009
Horário: 12:00 às 22:00
Local: A.A. Floresta - Ginásio
Endereço: Rua Dr. Jaime Regalo Pereira, 77
Telefone: 11 3699-0181
Realização: Serpius Tattoo

Sorteios de Tattoos e Piercings

What should you choose when deciding between a Facebook Page or Group?

Facebook recently made an upgrade to their system that will affect your decision to make a Page or Group;


- Facebook Pages now allow for the admin to create status updates which feed into peoples mini feeds.

- Facebook Groups cannot

-Page admins can now invite Facebook friends to join the group.

- Facebook Groups cannot (now with the upgrade you can, Thanks Zac for pointing this one out)

- Page Admins can now include more tabs (applications) to their page to personalise the experience

- Facebook Groups cannot

- Page Admins now have great Analytics into how many people are visiting and interacting with the page

-Facebook Groups do not


R.I.P Facebook Groups May 2009.



Facebook have also improved their advertising model you can now advertise Sponsored Events or Sponsored Videos in users Highlights section. You need a minimum media spend of $10,000AUD for this though.