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I really like this new campaign from Soap for the Lynx Superfresh range – Party across the Internet. I think it shows the evolution of where social media can sit within digital advertising.

Soap have created an amazing interactive banners on the QuicksilverPro, Ralph Magazine, Myspace and Heavy sites which then all link through to the Lynx Facebook Page.

They have Facebook acting as a net to catch all the fans of the banners. Facebook currently offers the best direct marketing recruitment vehicle online.