Thursday, December 4, 2008
The best post I wrote this year is the Social Media Marketing Framework, it helped to get my job at The Population and is something that I keep referring too (if you are lazy check out the 5 min video).
After the Paul McIntrye article in the Sydney Morning Herald about Social Media and the focus of PR Agencies owning Social Media, I thought it would be good to look at the model and see who was best set up to help a company with this discipline.
As you can see it is a bit of everyone. Really at the end of the day, who gives a flying unicorn who is the right person to hand Social Media, lets just get some kick arse projects out there and let the agency thing sort itself out.
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