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With the power of social media in particular Facebook, people are now creating mass communication channels that will rival traditional media.

Meet one of Melbourne’s leading social media channels.

Cameron Hill
So who is he?

He is;
a 20 year old
an opinion leader
the Director of the Midnight Fashion Shows
one of the key organizers behind the 2AM lockout protest
everyone’s Facebook friend with 2,963 friends
a social media communication channel

It will be the job of social media marketer to find these influential people and give these people valuable branded content that they will be able to disperse through their channels. This falls under the dimension of Idea Propagation.