Friday, July 4, 2008
The Body Shop Activist Blog is a great example of brand positioning through Channel Creation. Activism has always been a core value of the Body Shop brand. Through producing content (blog posts) on this subject they are reinforicing their brand values of ‘ Support Community Trade, Activate Self Esteem, Defend Human Rights, and Protect Our Planet.
Thanks to Jake for the tip- Who is equally bemused as me, with the site being powered by renewable wind energy, WTF? 
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