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It seems a lot of brands at the moment are trying to pass off branded content as User Generated Content viral videos. This is a fine line to dance as being found out as trying to be UGC and not really being will loose your brand a lot of credibility.
A lot of these clips have extreme things happening in them and if you have a quick view of the comment it look likes it has become the unofficial job of the viewers to work out which ones are fake/real, branded or not. It seems that this is what most people are concentrating on rather than the content.

However what if a brand came forward and told people it was fake straight out?

The answer; people enjoy the content for what it is.

That is exactly what Ford NZ have done with their latest video. This is a great example of why full disclosure works in the social media space.