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World Nomads is Australia's best example of a company that understands the power of social media to the overall business.

They have recently launched Round 2 of Van-Tastic (video explains comp, Thumbrella has a full write up). This is only the tip of the iceberg for what they do on the social web, read this great post by the General Manager of World Nomads Chris Noble, on the importance of Social Media and how they are using it as a company.