Untukmu Para Pengunjung

You are often asked to show the ROI of social media. How many rolls of toilet paper is this going to sell?

When was the last time someone asked for the ROI of running a television commercial?

I've been told this is what all mediums go through at the start of their lifecycle. It happened with TV when people would only advertise in newspapers and radio and it will happen with Digital.

I forgot who told me this, probably Ben.