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The top 12 Youtube Vlogger are entertainers;


They are like Demetri Martin, they entertain for a profession and when a brand wants to align with them it can sometimes look really good.
Such as the Martin + Microsoft = 'Clearficiation' series


They are like Hilltop Hoods, who are entertainers who have commercial deals with brands, in particular DC (they have to wear DC at every show). However, you do not hear them mention this during one of their shows.


They are peformers...They put on a show...They act.

John Laws does not act, he is seen as news source an information source.

They are definitely not like Rene Rivkin, Rene gave financial advice that people trusted. When he had a vested interest people's money was at risk.


At the end of the day in my opinion;

-Vloggers need to disclose any commercial deals. I think that it should be on their profile homepage, I don’t think it needs to be on the video.



-The best Vloggers will put their community first. If there is no fit they will not engage in commercial terms, no matter how much financial or other value they stand to gain

Mark Pollard asked me a good question yesterday;

Show me an example of a good whisper campaign?

I think you could extend this to show me an example of a good campaign using Youtube stars which is either whisper or full disclosure?

UPDATE: 12:20PM 25/02/09
I ask and they answer

Examples of Good Branded Campaigns;
I beat you and KevJumba

Fred and Zipit

Blog TV and number of famous Vloggers

Thanks Nat for the examples, if anyone has any more please share.

Need to sit down and work this shit out!?!??!?!

Asher Moses (Journaliste for tha SMH) is lurking ma blogs and publishing my posts in the fo real Media, gotta be careful!
Don’t want my mum reading in The Age tha bad news about Youtubers doing dodgies, need to set the record straight!
Don’t want to say stupid shit anymoar!

Adspace-Pioneers is now a news source for the worlds!

Time to tackle the big questions on this blog!


Should there be laws/rules for Vloggers around cash for comment? What should they entail?

Alright guys, Moses and I need your help working this one out.

Look at the Top 12 Most Subscribed Australian Youtubers


Who are they moar like

Demetri Martin


or

John Laws?



Another one;

Who are they moar like?

My Dads ex-bro Rene Rivkin (My dad loved your newsletter)


or

My bros Hilltop Hoods


Please guys answer, Moses and I need answers, the worlds need to solve this problem quick!

On Wednesday, I will tally votes and give you guys the ANSWER to what the rules should be around cash for comment with Vloggers. Moses might publish it in Thursday SMH Media and Marketing sections.

This post is dedicated in the memory of the late Carles pre-Hacksterbro

On the weekend, I found out that two of my friends and fellow members of my Bottle Club were directly effected by the Victorian Bushfires. One of them was 30 metres away from the firestorm, the only reason he is still alive is because 3 CFA helicopters dumped water infront of him, just in time.

However my other friend was not as lucky she lost her eldest son in the fires. I cannot imagine the hurt that they must be feeling in the community at the moment.

The other day I got an interesting Facebook request from a friend asking me to join the group Samboy is Back - JOIN NOW TO WIN $10,000 FOR THE RED CROSS BUSHFIRE APPEAL.



Kimberely Evans had taken advantage of the competition that Samboy’s chips were running to see who could create the biggest Facebook Group with the words Samboy is back in them. She had hijacked the competition for social cause. A higher need.

Samboy are also holding Flavour Hit Film Festival where they are asking to create a video of 'How the Flavour hits you?' and to include an end graphic. The most viewed clip on Youtube will win $5000. I decided to create a video to try and win the $5,000 prize for the most viewed clip so that I can donate the money to the Red Cross as well.



I think this is a win-win situation for all parties involved, The Bushfire victims get hopefully $15,000 that they were not getting before and Samboys chips gets awareness of their relaunch that looks to be their main objective of the campaign.

At the moment, I feel there is a big elephant in Social Media/ Digital Strategist room. That is Facebook, it was the reason that social media became mainstream, the general public started creating content.

However you very rarely hear anyone talking about successful executions within Facebook.

The reason being is because it is a walled garden, it is a private space where third parties (startegist) cannot peer in and watch social media at work.

So,

I thought I would make a list of good examples of Facebook branded executions;

1. 7-11 Free Slurpee Day (set up an event for the day) (Con)
2. Ksubi Sale (high end jeans, promote really well through Facebook)
3. Burger King friends sacrifice (sacrifice 10 Facebook friends for a free burger, got pulled from Facebook though) (Gordon)
4. Burn Alter Ego (Go out without having to go out, US Energy Drink) (Deb)
5. Dell 'Social Media for your business' FanPage (This is actually a really good resource for SME to use Social Media) (Ben)
6. Samboys is back (Biggest Facebook group wins; Hijacked by Bushfire) (Peter)
7. Parking Wars (Part of the promotion for an upcoming show for an A&E) (Christy Dena)
8.

If you have any other please tell me and I will add to the list.

Ao navegar pela Internet encontramos o site do estúdio DeepSix Laboratory, onde trabalha Paul Acker que entre outros belos trabalhos criou tatuagens de clássicos dos filmes de terror. Destaque para o poster do filme A Hora do Pesadelo 3 e o Jason, sem a característica máscara de hockey. São 17 belos trabalhos, muitos deles premiados em convenções de tatuagens.

Deep Six Laboratory, Paul Acker

2483 Grant Ave.
Philadelpia, PA 19114