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I was having a conversation the other day with a marketer about the many advantages of ambient marketing. He then got me on two great points at the time I thought made ambient marketing sound like an absolutely dismal channel of communication. However like any good argument I used to have with my parents, I would always think of the great comebacks 15 minutes later. To which I am writing this blog.

You cannot measure eyeballs on Ambient campaigns.

Tell me, what is the difference between the eyeballs on a billboard and a pole in the ground pictured below? The second channel just has not been measured yet. With measuring technology (hypertags) coming forward in leaps and bounds I think the measurement of ambient campaigns is just around the corner and more and more advertiser will confidently use ambient.

The second argument I will post next week. If anyone else has any arguments against ambient, let me know because I have now taken on the role of unofficial spokesperson for more Ambient Marketing in Advertising Plans.